# Ads Mobile Ua

> Mobile app user acquisition strategy and audit across Google App Campaigns, Meta app campaigns, TikTok app campaigns, Apple Ads, SKAN/AdAttributionKit, MMPs, creative testing, app events, and store conversion. Use when the user mentions mobile UA, app installs, iOS/Android campaigns, UAC, app events, SKAN, AdAttributionKit, AppsFlyer, Adjust, Branch, Singular, CPI, CPP, trial, subscription, ROAS, retention, or app store conversion.

- Skill: `elinking-111/ads-mobile-ua` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add elinking-111/ads-mobile-ua`
- Raw SKILL.md: https://api.skillmd.com/api/skills/elinking-111/ads-mobile-ua/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Security
- Author: elinking-111 (https://skillmd.com/u/elinking-111)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/elinking-111/ads-mobile-ua

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# Ads Mobile UA

Analyze app acquisition from install through paid value. Do not judge app campaigns on CPI alone unless installs are the actual business goal.

## Workflow

1. Identify app model: subscription, IAP, e-commerce, lead gen, ad-supported, marketplace.
2. Map the event ladder:
   - Install, open, signup, activation, trial start, purchase/subscription, renewal, retention, refund.
3. Confirm measurement:
   - MMP, SKAN/AdAttributionKit, Google Play Install Referrer, deep links, deferred deep links, event values, privacy thresholds.
4. Review channels:
   - Google App Campaigns, Meta app campaigns, TikTok app campaigns, Apple Ads, influencer/Spark Ads, web-to-app.
5. Evaluate economics:
   - CPI, CPA/CPP, trial-to-paid, purchase value, D1/D7/D30 retention, ROAS, payback, LTV:CAC.
6. Review creative and store conversion:
   - Video hooks, screenshots, app store listing, CPP/custom product pages, review rating, localization.
7. Recommend budget, event optimization, creative tests, and measurement fixes.

## Decision Rules

- If post-install events are sparse, use a staged optimization plan instead of jumping to purchase optimization.
- If iOS data is SKAN-limited, separate modeled direction from observed platform data.
- If installs are cheap but paid events are weak, diagnose onboarding, paywall, app store mismatch, and event quality before scaling.
- For subscription apps, distinguish trial start, first payment, renewal, and refund.

## Output

Return:

- Mobile UA Health: Green / Yellow / Red.
- Measurement confidence.
- Channel-by-channel findings.
- Event optimization recommendation.
- Creative and store listing tests.
- Budget action: scale, hold, reduce, or retest.