# Blog Post

> Web — Blog Post

- Skill: `everyinc/blog-post` (Agent Skill)
- Install (CLI): `npx skillmds@latest add everyinc/blog-post`
- Raw SKILL.md: https://api.skillmd.com/api/skills/everyinc/blog-post/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: everyinc (https://skillmd.com/u/everyinc)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/everyinc/blog-post

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# Web — Blog Post

Writes blog posts for content marketing, SEO, and thought leadership on owned web properties.

## When to invoke

- When drafting a blog post for an Every sub-brand's content strategy
- When writing SEO-driven content that needs to maintain brand voice
- When producing supporting content around a launch or campaign

## Dependencies

- `foundation/marketing-os`
- `brand-voice/{relevant brand}` (loaded dynamically)
- `positioning/{relevant brand}` (loaded dynamically)
- `craft/copywriting`
- `craft/editing`

Brand is resolved dynamically based on what invokes this skill.

## Channel-specific notes

- Long-form web format — structure for scanning (headers, pull quotes, short paragraphs)
- SEO requirements (keyword placement, meta descriptions) coexist with brand voice
- Internal linking and CTAs are part of the deliverable, not afterthoughts

## To do

Populate with blog post guidance once content strategy work is complete.