# Homepage

> Web — Homepage

- Skill: `everyinc/homepage` (Agent Skill)
- Install (CLI): `npx skillmds@latest add everyinc/homepage`
- Raw SKILL.md: https://api.skillmd.com/api/skills/everyinc/homepage/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: everyinc (https://skillmd.com/u/everyinc)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/everyinc/homepage

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# Web — Homepage

Writes homepage copy — the front door that orients visitors, communicates the brand, and routes them deeper.

## When to invoke

- When writing or rewriting homepage copy for Every or a sub-brand
- When a brand repositioning requires homepage updates
- When the homepage needs to accommodate a new product or structural change

## Dependencies

- `foundation/marketing-os`
- `brand-voice/{relevant brand}` (loaded dynamically)
- `positioning/{relevant brand}` (loaded dynamically)
- `craft/copywriting`
- `craft/editing`

Brand is resolved dynamically based on what invokes this skill.

## Channel-specific notes

- Must serve multiple audiences simultaneously — new visitors, returning users, evaluators
- Clarity of "what is this and who is it for" in under 5 seconds
- Navigation and information architecture are part of the copy problem

## To do

Populate with homepage guidance once web strategy work is complete.