# Product Page

> Web — Product Page

- Skill: `everyinc/product-page` (Agent Skill)
- Install (CLI): `npx skillmds@latest add everyinc/product-page`
- Raw SKILL.md: https://api.skillmd.com/api/skills/everyinc/product-page/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: everyinc (https://skillmd.com/u/everyinc)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/everyinc/product-page

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# Web — Product Page

Writes product page copy — feature descriptions, value props, and CTAs for existing products.

## When to invoke

- When writing or updating a product page for an existing sub-brand
- When a launch skill needs the product page deliverable for a feature launch
- When rewriting product copy for repositioning or messaging refresh

## Dependencies

- `foundation/marketing-os`
- `brand-voice/{relevant brand}` (loaded dynamically)
- `positioning/{relevant brand}` (loaded dynamically)
- `craft/copywriting`
- `craft/editing`

Brand is resolved dynamically based on what invokes this skill.

## Channel-specific notes

- Visitors arrive from multiple entry points — page must orient before it sells
- Feature/benefit pairing is the structural unit; avoid feature-dumping
- CTAs must work for both new visitors and returning evaluators

## To do

Populate with product page guidance once web strategy work is complete.