# Prospect

> Email — Prospect

- Skill: `everyinc/prospect` (Agent Skill)
- Install (CLI): `npx skillmds@latest add everyinc/prospect`
- Raw SKILL.md: https://api.skillmd.com/api/skills/everyinc/prospect/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Productivity
- Author: everyinc (https://skillmd.com/u/everyinc)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/everyinc/prospect

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# Email — Prospect

Writes emails to prospects who haven't yet subscribed — cold outreach, partnership pitches, and acquisition communications.

## When to invoke

- When reaching prospects outside the existing subscriber base
- When a new-product launch needs cold or warm acquisition email
- When building outreach sequences for partnerships or co-marketing

## Dependencies

- `foundation/marketing-os`
- `brand-voice/{relevant brand}` (loaded dynamically)
- `positioning/{relevant brand}` (loaded dynamically)
- `craft/copywriting`
- `craft/editing`

Brand is resolved dynamically based on what invokes this skill.

## Channel-specific notes

- No existing relationship — every word must earn attention from scratch
- Subject line is the entire funnel at this stage
- Must pass the "why should I care?" test in the first two sentences

## To do

Populate with prospect email guidance once email strategy work is complete.