# Brand Guidelines

> Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

- Skill: `excatt/brand-guidelines` (Agent Skill)
- Install (CLI): `npx skillmds@latest add excatt/brand-guidelines`
- Raw SKILL.md: https://api.skillmd.com/api/skills/excatt/brand-guidelines/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Design & Media
- License: Complete terms in LICENSE.txt
- Author: excatt (https://skillmd.com/u/excatt)
- Updated: 2026-09-10
- Page: https://skillmd.com/skills/excatt/brand-guidelines

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# Brand Guidelines (Anthropic)

Applies Anthropic's official visual identity to artifacts needing corporate branding.

## Trigger
- When artifact needs Anthropic branding
- Corporate identity and styling required
- Post-processing designs with brand colors
- Applying consistent visual identity

## Brand Elements

**Color Palette:**
- Primary Dark: `#141413`
- Primary Light: `#faf9f5`
- Accent Orange: `#d97757`
- Accent Blue: `#6a9bcc`
- Accent Green: `#788c5d`

**Typography:**
- Headings: Poppins font (24pt+)
- Body text: Lora font
- Fallbacks: Arial/Georgia if custom fonts unavailable

## Primary Use Cases

- Branding and corporate identity
- Visual identity and styling
- Post-processing designs
- Consistent brand application
- Design system implementation

## Technical Approach

**Font Management:**
- Uses system-installed typefaces
- Built-in fallbacks for cross-platform compatibility

**Color Application:**
- Maintains brand fidelity with precise RGB values
- Cycles through accent colors for visual hierarchy
- Preserves on-brand aesthetics

## Use When

- Creating Anthropic-branded materials
- Applying consistent visual identity
- Designing corporate presentations
- Branding design artifacts
- Ensuring brand consistency across designs

## Complementary Skills

Works with:
- artifacts-builder for Anthropic-branded web interfaces
- canvas-design for branded visual compositions
- pptx for branded presentations