# Entity Harmonizer

> Build and maintain a canonical brand/entity profile across search engines and AI knowledge graphs. 实体优化/品牌一致性

- Skill: `excelle/entity-harmonizer` (Agent Skill)
- Install (CLI): `npx skillmds@latest add excelle/entity-harmonizer`
- Raw SKILL.md: https://api.skillmd.com/api/skills/excelle/entity-harmonizer/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- License: MIT
- Author: excelle (https://skillmd.com/u/excelle)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/excelle/entity-harmonizer

---


# Entity Harmonizer

Builds a consistent brand/entity profile that search engines and AI systems recognize, remember, and cite correctly. Entity consistency is the foundation of both SEO and GEO.

## Quick Start

```
Harmonize entity profile for [brand name]
```

```
Fix my knowledge panel issues for [entity]
```

```
Build entity signals for [person/brand/product]
```

## Engine Contract

- **Reads**: entity name, current online presence, known inconsistencies
- **Writes**: canonical entity profile with harmonization checklist
- **Promotes**: entity facts and canonical definitions to hot cache
- **Next handoff**: signal packet with entity profile specs

## Instructions

Run five phases:

1. **Audit Presence** — check how the entity appears across: website, social profiles, Wikipedia, Crunchbase, LinkedIn, industry directories, news mentions, schema markup
2. **Find Discrepancies** — list inconsistencies in name, description, logo, founding date, location, URL
3. **Build Canonical Profile** — define the single source of truth: official name, description, URL, logo URL, social URLs, founding info, key people
4. **Distribute** — recommend where to update and how to add schema (Organization, Person, or Product)
5. **Monitor** — suggest periodic checks for drift and new mentions

## Entity Checklist

- [ ] Consistent name everywhere (watch for abbreviations and translations)
- [ ] Same logo/avatar across platforms
- [ ] Official website linked from all profiles
- [ ] Organization schema on homepage with @id
- [ ] Same description used or adapted per platform character limits
- [ ] Social profiles listed on website
- [ ] Wikipedia or Wikidata entry if notable
- [ ] Industry directory listings with matching info

## Next Best Engine

- **Primary**: [structured-data-builder](craft/structured-data-builder/SKILL.md) — implement entity schema
- **Alternatives**: [content-scorekeeper](guardian/content-scorekeeper/SKILL.md), [trust-signal-auditor](guardian/trust-signal-auditor/SKILL.md)