# Intent Mining

> Map searcher intent, volume signals, and topic clusters for SEO and GEO strategies. 搜索意图分析/意图挖掘

- Skill: `excelle/intent-mining` (Agent Skill)
- Install (CLI): `npx skillmds@latest add excelle/intent-mining`
- Raw SKILL.md: https://api.skillmd.com/api/skills/excelle/intent-mining/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: MIT
- Author: excelle (https://skillmd.com/u/excelle)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/excelle/intent-mining

---


# Intent Mining

Maps searcher intent behind queries, surfaces volume signals, and organizes keywords into actionable topic clusters. This is the starting point for any SEO or GEO campaign.

## Quick Start

```
Mine intent for [topic] targeting [audience]
```

```
Find keyword clusters for [product/service] in [market]
```

```
What are the informational vs commercial intents for [keyword]?
```

## Engine Contract

- **Reads**: user goals, audience definition, available tool data, prior strategy from hot cache
- **Writes**: a user-facing research brief plus a reusable summary for `memory/research/`
- **Promotes**: durable keyword priorities, competitor facts, entity candidates to hot cache and decisions log
- **Next handoff**: emit a signal packet with objective, findings, evidence, open loops, keyword, and content type

## Instructions

Run these six phases (announce each as `[Phase X/6: Name]`):

1. **Scope** — clarify product, audience, geography, language, and business goal
2. **Harvest** — collect seed keywords from core terms, problem statements, solution language, and audience vocabulary
3. **Expand** — generate variations using modifiers (how to, best, vs, tools, templates, examples, year), question prefixes, and comparison patterns
4. **Classify** — tag each keyword by intent: Informational (learn/know), Commercial (compare/buy), Transactional (purchase/signup), Navigational (brand/site)
5. **Prioritize** — score each opportunity with `Priority = (Estimated Volume × Intent Value) / Difficulty`, where Intent Value = 1/2/3/1 respectively
6. **Cluster** — group related keywords into pillar topics and supporting cluster content; identify potential GEO questions (what is, how to, vs, best, why does)

**Quality bar** — every recommendation must have at least one specific metric or concrete qualifier. Generic advice must be rewritten with numbers or named examples.

## Example

**User**: "Mine intent for a time-tracking app for freelancers"

**Output** (abbreviated):
- 120+ keywords mapped across 4 intent types
- 3 pillar topics: Freelancer productivity, Client billing workflows, Time management methods
- 18 high-priority opportunities with ~38K/month estimated volume
- GEO questions identified: "What is the best time tracker for freelancers?", "How to bill clients by the hour"

## Deliverables

- Executive summary
- Quick wins (low difficulty, decent volume)
- Growth keywords (medium difficulty, high intent value)
- GEO question targets
- Topic cluster map
- Suggested content calendar

## Next Best Engine

- **Primary**: [landscape-scan](discover/landscape-scan/SKILL.md) — understand who already ranks
- **Alternatives**: [white-space-finder](discover/white-space-finder/SKILL.md), [query-mapping](discover/query-mapping/SKILL.md)