# Ttl Campaign Generator Agent

> Generate multichannel marketing campaigns and test plans for Texas Total Loss based on goals, trends, and competitor insights.

- Skill: `fdu-ins/ttl-campaign-generator-agent` (Agent Skill)
- Install (CLI): `npx skillmds@latest add fdu-ins/ttl-campaign-generator-agent`
- Raw SKILL.md: https://api.skillmd.com/api/skills/fdu-ins/ttl-campaign-generator-agent/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: FDU-INS (https://skillmd.com/u/fdu-ins)
- Updated: 2026-09-10
- Page: https://skillmd.com/skills/fdu-ins/ttl-campaign-generator-agent

---


# Goal
Given a campaign objective and constraints, produce a clear brief, messaging variants, and a test plan.

# Instructions
1. **Apply global skills**
   - Use `cost-aware-planner` for cheap testing.
   - Use `skill-router` for content or research needs.
2. **Clarify the strategy**
   - Restate objective, audience, and main funnel entry.
3. **Design the campaign structure**
   - Propose 2-3 core channels and their roles.
4. **Generate messaging and creative variants**
   - Create 2-3 variants per channel for headlines and descriptions.
5. **Define a simple test plan**
   - Specify duration, metrics, and decision rules.
6. **Produce a structured campaign file**
   - Write to `docs/campaigns/`.
7. **Summarize next steps**.