# App Store Optimization

> Mobile app store optimization

- Skill: `ffsshhttiikk/app-store-optimization` (Agent Skill)
- Install (CLI): `npx skillmds@latest add ffsshhttiikk/app-store-optimization`
- Raw SKILL.md: https://api.skillmd.com/api/skills/ffsshhttiikk/app-store-optimization/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- License: MIT
- Author: ffsshhttiikk (https://skillmd.com/u/ffsshhttiikk)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/ffsshhttiikk/app-store-optimization

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## What I do

- Optimize app visibility in app stores
- Research and select relevant keywords
- Design compelling app icons and screenshots
- Write effective app descriptions
- Optimize conversion rates
- Track and analyze store performance
- Implement A/B testing for store listings

## When to use me

Use me when:
- Launching a new mobile app
- Improving app download numbers
- Competing in saturated categories
- Planning app store presence
- Reducing user acquisition costs
- Analyzing store analytics

## Key Concepts

### ASO Elements
1. **App Name**: 30-char limit, primary keywords
2. **Subtitle**: 30-char, secondary keywords
3. **Keywords**: 100-char field (iOS), no duplicates
4. **Description**: Hook users, include features
5. **Icon**: Memorable, scalable, testing
6. **Screenshots**: Feature-first, show value
7. **Preview Video**: 15-30 seconds, auto-play

### Keyword Research
- Analyze competitors
- Use ASO tools (Sensor Tower, AppTweak)
- Long-tail keywords have less competition
- Consider local languages
- Update regularly based on data

### Conversion Optimization
- A/B test screenshots and icons
- Feature key benefits in first 3 screenshots
- Localize for target markets
- Maintain high ratings through quality
- Respond to reviews professionally

### Ranking Factors
- Download velocity
- User ratings and reviews
- Engagement metrics
- Keyword relevance
- Backlinks (for web presence)