# AI Overviews Impact

> Measure how Google AI Overviews are cannibalizing organic CTR. Use when asked about AI Overview impact, SGE cannibalization, or why CTR is dropping despite stable rankings. Aussi déclenché en français par "les AI Overviews me piquent des clics", "l'IA de Google me vole du trafic", "mon CTR baisse alors que je suis toujours premier", "je perds des clics sans perdre de positions", "les réponses IA de Google", "aperçus IA".

- Skill: `florianbruniaux/ai-overviews-impact` (Agent Skill)
- Install (CLI): `npx skillmds@latest add florianbruniaux/ai-overviews-impact`
- Raw SKILL.md: https://api.skillmd.com/api/skills/florianbruniaux/ai-overviews-impact/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: FlorianBruniaux (https://skillmd.com/u/florianbruniaux)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/florianbruniaux/ai-overviews-impact

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# AI Overviews Impact Analysis

Measure how Google's AI Overviews are affecting organic click-through rates on the property.

## Steps

1. Call `list_properties` to confirm the exact `site_url`.
2. Call `ai_overviews_impact` to get the dedicated report on queries where AI Overviews appear and their CTR compared to queries without.
3. Call `compare_search_periods` for the last 90 days vs. the prior 90 days, using `dimensions=query` and `limit=100`.
4. From step 3, isolate queries where position held steady or improved but CTR declined by more than 15%. These are the primary AI Overview candidates.
5. Sort those queries by impressions descending and take the top 20.

## Output format

**AI Overview impact summary**: total queries affected, estimated clicks lost vs. 90 days ago, overall CTR delta.

**Most impacted queries table**: Query | Position | Impressions | CTR now | CTR 90d ago | CTR delta | Est. clicks lost

**Strategic recommendations**:
- Which query types are most cannibalized (informational vs. navigational vs. transactional)
- Whether to optimize for AI Overview inclusion (structured answers, schema markup) or shift focus to transactional intents where AI Overviews are less prevalent
- Queries safe from AI Overviews that are worth reinforcing