# Content Opportunities

> Find content optimization targets across two zones, striking distance (positions 4-10) and page-two quick wins (positions 11-20). Use when asked for content ideas or optimization opportunities. Aussi déclenché en français par "quelles pages optimiser en priorité", "où je peux gagner vite", "mes pages en page 2", "je suis en position 11 comment je passe en page 1", "des idées de contenu", "sur quoi je bosse en premier", "quelles opportunités SEO".

- Skill: `florianbruniaux/content-opportunities` (Agent Skill)
- Install (CLI): `npx skillmds@latest add florianbruniaux/content-opportunities`
- Raw SKILL.md: https://api.skillmd.com/api/skills/florianbruniaux/content-opportunities/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: FlorianBruniaux (https://skillmd.com/u/florianbruniaux)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/florianbruniaux/content-opportunities

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# Content Opportunities

Surface content optimization targets across two opportunity zones, ordered by ROI.

## Steps

### Zone 1: Striking Distance (positions 4-10, highest ROI)

1. Call `list_properties` to confirm the exact `site_url`.
2. Call `seo_striking_distance` to get queries and pages ranked 4-10. One position gained at this range has a significant traffic impact.
3. Call `quick_wins` for an overview of the fastest wins across the property.

### Zone 2: Page Two Quick Wins (positions 11-20)

4. Call `get_advanced_search_analytics` with:
   - `dimensions=query,page`
   - `sort_by=impressions`, `sort_direction=descending`
   - `row_limit=1000`
   - `start_date` = 28 days ago, `end_date` = today
5. Filter the results to keep only rows where:
   - `position` is between 11 and 20 (page 2, just below the fold)
   - `impressions` > 100 (meaningful search volume)
   - `ctr` < 0.03 (below average for these positions)
6. Sort the filtered set by `impressions` descending. Return the top 20 rows.

## Output format

**Zone 1 table**: Query | Page | Position | Impressions | CTR | Est. clicks at pos 3

**Zone 2 table**: Query | Page | Position | Impressions | CTR | Opportunity Score

Opportunity Score = `impressions × (0.05 - ctr)` (rough estimate of clicks gained if CTR reaches 5%).

Follow each table with specific recommendations:
- Title and meta description optimization
- Whether to merge with a better-ranking page
- Whether to add internal links to boost the page
- For Zone 1 specifically: whether to add more depth, FAQ schema, or structured data