# SEO Weekly Report

> Generate a complete weekly SEO performance report for a site, including alerts, anomalies, and period-over-period comparison. Use when asked for a site summary, performance overview, or weekly report. Aussi déclenché en français par "bilan SEO de la semaine", "comment va le site", "rapport de perf", "récap SEO", "point hebdo", "ça donne quoi ce mois-ci", "où on en est sur le SEO".

- Skill: `florianbruniaux/seo-weekly-report` (Agent Skill)
- Install (CLI): `npx skillmds@latest add florianbruniaux/seo-weekly-report`
- Raw SKILL.md: https://api.skillmd.com/api/skills/florianbruniaux/seo-weekly-report/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: FlorianBruniaux (https://skillmd.com/u/florianbruniaux)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/florianbruniaux/seo-weekly-report

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# SEO Weekly Report

Generate a full weekly SEO performance report for a Google Search Console property.

## Steps

1. Call `list_properties` to confirm the exact `site_url` to use.
2. Call `check_alerts` to surface any active GSC alerts or manual actions. If any are present, flag them at the top of the report before anything else.
3. Call `traffic_health_check` to get an overall site health status and detect any active anomalies.
4. Call `get_performance_overview` with `days=28` to retrieve totals (clicks, impressions, CTR, position) and the daily trend.
5. Call `analytics_anomalies` to detect statistical anomalies over the same period.
6. Call `compare_search_periods` comparing the last 28 days against the prior 28-day period, using `dimensions=query` and `limit=20`.
7. Flag any queries where clicks dropped by more than 20% between periods.
8. Call `get_search_analytics` with `dimensions=query` and `row_limit=10` to get the top 10 queries by clicks.
9. Summarize all results in a structured report.

## Output format

Present the report as a clear markdown document with these sections in order:

- **Health status** (from `check_alerts` and `traffic_health_check`): shown first, highlighted if critical
- **Overall performance snapshot**: totals + period-over-period delta
- **Anomalies** (from `analytics_anomalies`): dates or metrics with unusual patterns
- **Query alerts**: queries with more than 20% click decline, each with a one-sentence recommendation
- **Top 10 queries** by clicks