# Pest Analysis

> Analyze macro-environment forces with PEST political, economic, social, and technological factors. Use when assessing markets, expansion, regulation, industry change, strategic risks, or external business context; avoid for internal business-model design or user motivation research.

- Skill: `flpbalada/pest-analysis` (Agent Skill)
- Install (CLI): `npx skillmds@latest add flpbalada/pest-analysis`
- Raw SKILL.md: https://api.skillmd.com/api/skills/flpbalada/pest-analysis/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: AI & ML
- Author: flpbalada (https://skillmd.com/u/flpbalada)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/flpbalada/pest-analysis

---


# PEST Analysis

Analyze external macro factors:

- Political
- Economic
- Social
- Technological

## Goal

Find external opportunities and threats.
Prioritize by likelihood and impact.
Turn findings into actions.

## Ask First

Ask only missing questions:

- What decision will this inform?
- What industry and geography?
- What time horizon?

## Rules

- Be specific to industry and geography.
- Use current evidence when possible.
- Include opportunities and threats.
- Prioritize top factors.
- Link each major factor to action.
- Review every 6-12 months or after major change.

## Flow

1. Define decision, scope, geography, horizon.
2. Identify 3-5 factors per category.
3. Classify as opportunity, threat, or both.
4. Estimate likelihood and impact.
5. Prioritize top 5-10 factors.
6. Create response actions.
7. Set owners, deadlines, review date.

## Category Prompts

- Political: regulation, policy, tax, trade, privacy, labor.
- Economic: inflation, rates, budgets, income, hiring, demand.
- Social: demographics, values, lifestyle, education, culture.
- Technological: AI, automation, platforms, security, data.

## Output

```md
## PEST Analysis

Decision: [decision]
Scope: [industry, geography, horizon]

Top factors:
- [category] [factor]: [opportunity/threat], likelihood [H/M/L], impact [H/M/L]

Actions:
- [factor]: [response], owner [name], due [date]

Review:
- Next review: [date]
```

## Checks

- Factors are not generic.
- Evidence is current enough.
- Top risks and opportunities are ranked.
- Actions are concrete.
- Owner and review date exist.