# Write Copy

> Write or rewrite finished product-marketing copy. Use for landing pages, product pages, launch copy, ads, lifecycle email, sales or partnership outreach, announcements, long-form content, messaging variants, headlines, calls to action, or improving copy so it is specific, credible, on-brand, and ready to publish.

- Skill: `forsvn-labs/write-copy` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add forsvn-labs/write-copy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/forsvn-labs/write-copy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: forsvn-labs (https://skillmd.com/u/forsvn-labs)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/forsvn-labs/write-copy

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# Write product-marketing copy

Produce the finished copy first. Use the customer's brand as the brand of record.

## Anchor the work

Infer:

- audience and real moment;
- product mechanism;
- credible outcome;
- proof;
- main objection;
- intended action;
- surface, voice, language, and constraints.

Ask at most one bundled question when different answers would change the copy materially. Otherwise
label the assumption and continue.

## Write from the product outward

Prefer concrete nouns, active verbs, observable outcomes, and product details a competitor could not
claim unchanged. Put proof next to the claim it supports. Match the CTA to current trust.

Remove:

- “all-in-one,” “seamless,” “revolutionary,” and other category filler without evidence;
- empty setup, repeated summaries, generic AI cadence, and decorative jargon;
- fake quotes, invented numbers, vague attribution, or unsupported superlatives;
- forced urgency, engagement bait, false familiarity, and channel-inappropriate formatting.

Apply the surface:

- **Landing page:** audience, costly moment, promise, mechanism, proof, objections, and next step in a
  scan-friendly sequence.
- **Ads:** align hook, promise, proof, visual idea, and landing-page expectation.
- **Lifecycle email:** trigger from real behavior, give one useful next step, and define exit or
  suppression logic when planning a sequence.
- **Outreach:** earn relevance with an observed signal, state affiliation, make a small ask, and never
  pretend familiarity.
- **Launch:** explain what changed, who it serves, why now, how it works, and how to try it.
- **Long form:** make one defensible argument; use examples and evidence to advance it.

## Deliver

Return paste-ready copy in the requested structure. Add variants only when each represents a different
strategic bet, and label the bet rather than calling them A/B/C.

Then provide at most:

- the chosen audience, promise, and mechanism;
- two or three consequential decisions;
- factual claims that require verification;
- one recommended next action.

Before delivery, run the competitor-swap, first-screen, evidence-proximity, friction, deletion, and
read-aloud tests. Revise before explaining.

Never invent claims, quotes, metrics, customers, or consent. Keep sending, publishing, and external
writes behind explicit approval.