# Brand Constitution

> Use to create or harden a brand system across strategy, voice, visual identity, motion, product surfaces, content, and quality rules.

- Skill: `frankxai/brand-constitution` (Agent Skill)
- Install (CLI): `npx skillmds@latest add frankxai/brand-constitution`
- Raw SKILL.md: https://api.skillmd.com/api/skills/frankxai/brand-constitution/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: frankxai (https://skillmd.com/u/frankxai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/frankxai/brand-constitution

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# Brand Constitution

Use this skill when a brand needs coherence across many agents, repos, products, sites, decks, and launches.

## Constitution Sections

- Promise: what the brand helps people believe or do.
- Audience: who it is for and who it should not chase.
- Voice: sentence shape, confidence level, forbidden language, proof style.
- Visual identity: color, type, layout, imagery, density, iconography.
- Motion identity: timing, motifs, reduced-motion policy, product vs marketing behavior.
- Product behavior: how interfaces feel, respond, explain, and recover.
- Content system: recurring formats, calls to action, proof assets, examples.
- Guardrails: what would make the brand feel generic, false, or off-world.

## Output

Return a compact constitution with concrete do/don't rules and implementation notes.