# Conversion Clarity

> Use to improve landing pages, product pages, checkout flows, offer pages, and onboarding so the user understands the promise, proof, action, and next step.

- Skill: `frankxai/conversion-clarity` (Agent Skill)
- Install (CLI): `npx skillmds@latest add frankxai/conversion-clarity`
- Raw SKILL.md: https://api.skillmd.com/api/skills/frankxai/conversion-clarity/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: frankxai (https://skillmd.com/u/frankxai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/frankxai/conversion-clarity

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# Conversion Clarity

Use this skill when a page is attractive but not decisive.

## Audit

- Offer: the page must state what is being offered and for whom.
- Proof: show evidence, demos, screenshots, outcomes, or credible mechanism.
- Path: one primary next action per viewport.
- Friction: remove vague CTAs, duplicated buttons, ungrounded claims, and decorative sections.
- Trust: clarify pricing, ownership, privacy, setup time, and what happens after click.
- Motion: use reveal and emphasis only to improve comprehension or desire.

## Output

Return: clarified offer, proof gaps, CTA structure, section order, trust gaps, and top three edits.