# Marketing Content

> Audit a blog post or article for marketing effectiveness — depth, title strength, headings, bullets, call-to-action and freshness — producing a 0-100 score, A-F grade and prioritized fixes. Use when the user asks to review, improve, or plan a blog post, article, or content marketing piece.

- Skill: `freeautomation-tech/marketing-content` (Agent Skill)
- Install (CLI): `npx skillmds@latest add freeautomation-tech/marketing-content`
- Raw SKILL.md: https://api.skillmd.com/api/skills/freeautomation-tech/marketing-content/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: FreeAutomation-Tech (https://skillmd.com/u/freeautomation-tech)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/freeautomation-tech/marketing-content

---


# Content Marketing Audit

Audit a blog post or article for depth, structure, focus, call-to-action and
freshness. Produces a **0-100 score**, an **A-F grade**, and **prioritized
recommendations**.

## Prerequisites

```bash
pip install -r requirements.txt
```

(Or, if the repo is installed as a package: `pip install -e .`)

## Procedure

1. **Run the audit** on the article:

   ```bash
   python -m marketing_kit.cli content --file article.md --format json
   ```

   The first line is treated as the title; headings are markdown `#` lines.

2. **Read the output.** `score` is the content score; `details` shows
   `word_count`, `title_length`, `heading_count`, `bullet_count`,
   `cta_signals`, `freshness_signals` and `top_keywords`.

3. **Summarize for the user**, ranked highest-severity first:
   - Depth: is it long enough for the topic (800+ words)?
   - Structure: headings and bullets for scannability.
   - Marketing: a clear CTA, freshness signals, related next steps.

4. **Offer to apply fixes:**
   - Expand thin sections with examples and data.
   - Add H2 sections and a closing CTA.
   - Add the year or "updated" date.

5. **Re-run the audit** after changes to confirm the score improved.

## Notes

- The engine scores marketing effectiveness, not SEO. For ranking-oriented
  checks pair this with the `claude-seo-kit` `seo-content` skill.
- Top keywords shown in `details` help you spot whether the post stays on one
  topic.