# Marketing Copy

> Audit copywriting quality — clarity, benefit framing, audience address, specificity, call-to-action and jargon — producing a 0-100 score, A-F grade and prioritized rewrites. Use when the user asks to review, improve, write, or rewrite sales copy, ad copy, landing page copy, or marketing copy.

- Skill: `freeautomation-tech/marketing-copy` (Agent Skill)
- Install (CLI): `npx skillmds@latest add freeautomation-tech/marketing-copy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/freeautomation-tech/marketing-copy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: FreeAutomation-Tech (https://skillmd.com/u/freeautomation-tech)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/freeautomation-tech/marketing-copy

---


# Copywriting Audit

Audit copy for persuasion and clarity. Produces a **0-100 score**, an **A-F grade**,
and **prioritized recommendations** you can hand straight to the user.

## Prerequisites

```bash
pip install -r requirements.txt
```

(Or, if the repo is installed as a package: `pip install -e .`)

## Procedure

1. **Run the audit** on the user's copy:

   ```bash
   python -m marketing_kit.cli copy "<copy text>" --format json
   ```

   For long copy, write it to a file and pass `--file copy.txt`.

2. **Read the output.** `score` is the copy score; `findings` are the issues;
   `details` shows word count, sentence length, benefit/CTA signals.

3. **Summarize for the user**, ranked highest-severity first:
   - What works (strong benefit framing, clear CTA, reader address).
   - What is weak (thin copy, no benefit, missing CTA, vague claims).
   - The concrete rewrite for each item.

4. **Offer to rewrite.** Apply the highest-impact fixes directly:
   - Add a specific benefit and a number.
   - Address the reader with "you".
   - Add one clear call to action.

5. **Re-run the audit** after rewriting to confirm the score improved.

## Notes

- If the copy is under 50 words, the engine flags it as thin — that is expected
  and the fix is expansion, not polish.
- For conversion elements (AIDA, objections, proof, scarcity) use the
  `marketing-cro` skill. For emails use `marketing-email`. For social posts use
  `marketing-social`.