# Marketing Cro

> Audit a landing page or offer against the AIDA framework plus objection handling, social proof, scarcity and trust signals — producing a 0-100 score, A-F grade and prioritized fixes. Use when the user asks to improve conversion rate, optimize a landing page, sales page, offer, or funnel.

- Skill: `freeautomation-tech/marketing-cro` (Agent Skill)
- Install (CLI): `npx skillmds@latest add freeautomation-tech/marketing-cro`
- Raw SKILL.md: https://api.skillmd.com/api/skills/freeautomation-tech/marketing-cro/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: FreeAutomation-Tech (https://skillmd.com/u/freeautomation-tech)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/freeautomation-tech/marketing-cro

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# Conversion Rate Optimization Audit

Audit a landing page or offer for conversion elements: attention, interest,
desire, action, objection handling, social proof, scarcity and trust.
Produces a **0-100 score**, an **A-F grade**, and **prioritized recommendations**.

## Prerequisites

```bash
pip install -r requirements.txt
```

(Or, if the repo is installed as a package: `pip install -e .`)

## Procedure

1. **Run the audit** on the page copy:

   ```bash
   python -m marketing_kit.cli cro "<page copy>" --format json
   ```

   For full pages, save the text and use `--file page.txt`.

2. **Read the output.** `score` is the CRO score; `details` shows which of the
   AIDA stages and persuasion signals are present (`attention_hook`,
   `interest_bullets`, `desire`, `cta_signals`, `objection_handlers`,
   `social_proof`, `scarcity`, `trust_signals`).

3. **Summarize for the user**, ranked highest-severity first:
   - Which AIDA stages are missing or weak.
   - Which persuasion signals (guarantee, proof, urgency, trust) are absent.
   - The concrete fix for each gap.

4. **Offer to apply fixes:**
   - Rewrite the headline/hook (attention).
   - Add 3-5 benefit bullets (interest).
   - Add a guarantee, testimonial, deadline, and security note near the CTA.

5. **Re-run the audit** after changes to confirm the score improved.

## Notes

- The engine scores text, not layout. Mention button placement and page speed
  as layout-level advice alongside the text findings.
- For the wording itself use `marketing-copy`; for analytics use
  `marketing-analytics`.