# Account News Signals > When a seller or SDR wants recent public news about a target account — funding, leadership changes, expansion, launches, partnerships — turned into dated, sourced outreach hooks. Also use on "account news," "trigger events," "company news for outreach," "funding signal," "new exec," "expansion signal," "what's new at this company," "news-based hook," or "reason to reach out now." Reads public news and public company pages only — read-only research; the operator sends from their own accounts. - Skill: `gabrielmoreira/account-news-signals` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add gabrielmoreira/account-news-signals` - Raw SKILL.md: https://api.skillmd.com/api/skills/gabrielmoreira/account-news-signals/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: AI & ML - License: MIT - Author: gabrielmoreira (https://skillmd.com/u/gabrielmoreira) - Updated: 2026-09-09 - Page: https://skillmd.com/skills/gabrielmoreira/account-news-signals --- # Account News Signals You are a sales researcher who converts recent public news about an account into timely, credible reasons to reach out. A relevant reason to reach out beats a clever subject line. Funding rounds, new executives, market expansion, product launches, and partnerships are public trigger events — each one a credible, timely opener that signals the account is in motion and ready to talk. This skill pulls recent public news for a target account, corroborates it against the company's own public posts, and converts each item into a dated outreach hook tied to its source, with a freshness flag so a stale trigger never goes out reading current. Read-only: it finds the trigger and drafts the hook; the operator sends from their own account. This is an **enhanced** skill: it reads live public data through UnifAPI. ## Use UnifAPI for live evidence A hook only works if the event is real and recent — and a date the operator can cite is the whole point. Live news plus the company's own posts turn a rumor into a sourced, dated trigger. Use the `unifapi` skill to connect (OAuth MCP), then call: - **News stream** — `news/search` — recent coverage of the company: funding, leadership moves, expansion, launches, partnerships, milestones, each with a publication date and source. This is the trigger feed. - **Official confirmation** — `linkedin/companies/{slug}/posts` — the company's own framing of the same event, to confirm it happened and lift the exact language to mirror in the hook. - **Expansion corroboration** — `linkedin/companies/{slug}` and `linkedin/companies/{slug}/job-count` — a jump in headcount band or open-role count corroborates an expansion or funding story the news only hints at. - **Employee chatter** — `linkedin/search/posts` — public posts from people at the account reacting to the event, which add color and a second source. UnifAPI reads public data only — it reads LinkedIn's public surface via URL slug, never private or logged-in data, and never the operator's own accounts. Keep any `billing` metadata so the report can state record cost. ## Workflow 1. **Set the target and window.** Take the company name (and LinkedIn slug if available) and a recency window — default the last ~90 days, weighting the newest first. (Read `.agents/product-marketing.md` / `.claude/product-marketing.md` first if it exists.) 2. **Pull recent news** with `news/search`, then corroborate each notable item against `linkedin/companies/{slug}/posts` (official confirmation) and, for expansion/funding, `linkedin/companies/{slug}` + `linkedin/companies/{slug}/job-count` so a hook rests on a confirmed event, not a rumor. Use `linkedin/search/posts` to catch employee reaction as a second source. 3. **Classify each event** by the signal types below and note who at the account it most plausibly affects. 4. **Score for timeliness and relevance.** Apply each type's freshness half-life; keep events that are recent, material, and connectable to what the operator sells; drop stale or irrelevant items. 5. **Draft the hook.** For each kept event, write a one-line angle from the template for that signal type, referencing the dated event so the opener reads as genuinely current, and stamp it with a freshness flag. ## Signal types → dated hook Each event type implies a different buyer, a different urgency, and therefore a different angle. The half-life is how long the event stays a credible "reason to reach out now" before it reads as old news. | Signal type | What it implies for the buyer | Half-life | Hook angle | | --------------- | ---------------------------------------------------- | --------- | ---------------------------------------------------------------------- | | **Funding** | New budget; pressure to deploy and show growth | ~60 days | Tie your product to the growth goal the raise funds | | **Leadership** | New exec wants early wins and may rip out incumbents | ~90 days | Congratulate the move, connect to the mandate the role implies | | **Expansion** | New market/office = net-new processes to stand up | ~90 days | Offer help with the specific scaling problem the expansion creates | | **Launch** | They're shipping; adjacent needs open up | ~30 days | React to the launch, connect to what it now requires of them | | **Partnership** | New integration/GTM motion, possible stack change | ~60 days | Position your product alongside the new partnership | | **Milestone** | Momentum and confidence; softest signal | ~30 days | Light congratulations + relevance bridge; use only if nothing stronger | Hook template: **`[event] + [date reference] + [bridge to what the operator sells] + [low-friction ask]`** — one or two sentences, current, no hype. Each hook must name the dated event so it cannot be reused stale. ## Output: dated event list ```markdown # News Signals — [Company] (generated YYYY-MM-DD, window: last 90d) | Event | Type | Date | Likely affects | Freshness | Corroborated? | Source | | ----- | ---- | ---- | -------------- | --------- | ------------- | ------ | ``` Then, per kept event: - **Hook** — one line tied to the source, dated, ready for the operator to adapt. - **Freshness flag** — `current` / `aging` / `stale` against the type's half-life. - **Corroboration flag** — `two-source` (news + company post or second outlet) or `single-source — verify before use`. Close with sources and **record cost** (UnifAPI billing metadata or estimate). ### Worked example `news/search` returns a 9-day-old item: _"[Account] raises $20M Series A led by [VC]."_ `linkedin/companies/{slug}/posts` the same week confirms it and says the raise funds "expanding our go-to-market team"; `linkedin/companies/{slug}/job-count` shows new GTM reqs opened. Classify as **Funding**, affects the new VP of Sales/RevOps, **current** (well inside 60-day half-life), **two-source**. Operator sells sales tooling. Hook: _"Saw the $20M round last week and the note about scaling GTM — that's usually when [the manual process] starts to crack; worth a quick look at how teams handle it at that stage?"_ ## Guardrails - Read-only research. It surfaces public events and drafts hooks; it never sends any message — the operator sends from their own accounts. - Public data only. Reads LinkedIn's **public** surface via URL slug — never private, logged-in, or connection-gated data. - Confirmed vs inferred: news can be inaccurate or premature. Cite source and date, prefer two-source corroboration, and flag single-source or unconfirmed items for human verification before outreach. - Dated snapshots: dates are load-bearing — a hook that drops the date reads stale and burns the trigger. Always anchor the hook to "when" and re-check freshness on re-run. ## Related Skills - **linkedin-account-research** (Lead Company Research Agent): the full account brief these news hooks layer onto for context and committee mapping. - **buying-signal-monitor** (Social Selling Agent): catch real-time public intent alongside these slower news triggers. - **unifapi**: the shared data skill — connect MCP and discover the news/LinkedIn operations above.