# Brand Social Launch Pack

> Build coordinated social launch packages for a brand, product, repo, article, service, feature, campaign, or announcement. Use when Codex is asked to plan or draft profile updates, pinned posts, launch posts, article copy, social images, video prompts, cross-post variants, link hierarchy, verification checks, or post-launch follow-up.

- Skill: `gabrielmoreira/brand-social-launch-pack` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add gabrielmoreira/brand-social-launch-pack`
- Raw SKILL.md: https://api.skillmd.com/api/skills/gabrielmoreira/brand-social-launch-pack/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: MIT
- Author: gabrielmoreira (https://skillmd.com/u/gabrielmoreira)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/gabrielmoreira/brand-social-launch-pack

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# Brand Social Launch Pack

## Core Workflow

1. Identify the launch object, audience, primary CTA, proof asset, channels,
   launch window, owner, review requirements, and non-goals.
2. Build a message hierarchy: one-line promise, buyer or reader problem, proof,
   CTA, secondary resource, and objection or trust notes.
3. Plan owned-profile updates only when they support the launch. Keep the main
   profile link focused on the highest-priority conversion path.
4. Create the launch package: hero post, image or video asset brief, pinned or
   featured content, reply/comment follow-up, article or long-form post, and
   platform-specific caption variants.
5. Use `owned-social-profile-audit` for profile visibility and link checks,
   `social-asset-production` for visual assets, and `ai-video-prompt-pack` for
   AI-generated video prompt packs when those tasks are in scope.
6. Add a publish checklist, verification plan, and post-launch follow-up queue.

## Package Patterns

For a lightweight launch, produce:

- profile link recommendation
- primary post
- one image or video prompt
- pinned or featured post recommendation
- follow-up comment or reply
- verification checklist

For a full launch, also add:

- article or long-form post
- platform-specific variants
- content calendar for the first week
- repurposed short-form hooks
- owner-side checklist for manual publishing

## Freshness Rule

Before giving platform-specific rules for profile links, pinned posts, Articles,
Highlights, Shorts, Reels, verification, or asset dimensions, verify current
official platform documentation when practical.

## Safety Rules

- Do not fabricate traction, testimonials, endorsements, usage numbers, or
  customer claims.
- Do not publish, pin, schedule, boost, or change profile settings unless the
  user explicitly asks and account access supports it.
- Include disclosure, rights, and human-review notes for sponsored, affiliate,
  AI-generated, or reputation-sensitive launches.
- Keep launch copy honest about alpha, beta, preview, or experimental status.

## Deliverable Shape

For brand social launch packs, provide:

- Launch objective and audience
- Message hierarchy
- Profile/link recommendations
- Primary post and platform variants
- Asset or AI video prompt brief
- Pinned, featured, article, or reply-chain plan
- Publishing checklist
- Verification plan
- Follow-up content ideas
- Risks, disclosure notes, and owner actions

## References

- Read `references/launch-pack-checklist.md` for launch package fields,
  channel mapping, and verification gates.