# Campaign Proposal

> Create creator sponsorship campaign proposals. Use when Codex is asked to write influencer campaign proposals, sponsor concepts, deliverable plans, content angles, campaign timelines, measurement plans, or partnership scopes.

- Skill: `gabrielmoreira/campaign-proposal` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add gabrielmoreira/campaign-proposal`
- Raw SKILL.md: https://api.skillmd.com/api/skills/gabrielmoreira/campaign-proposal/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: MIT
- Author: gabrielmoreira (https://skillmd.com/u/gabrielmoreira)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/gabrielmoreira/campaign-proposal

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# Campaign Proposal

## Core Workflow

1. Identify sponsor objective, creator audience, campaign theme, platforms,
   deliverables, timeline, approvals, metrics, and constraints.
2. Build a proposal with strategic fit, creative concept, content plan,
   deliverables, timeline, measurement, assumptions, and next steps.
3. Include disclosure, usage-rights, exclusivity, revision, and approval notes.
4. Separate confirmed facts from assumptions and placeholders.
5. Avoid guaranteed performance claims; define measurement as reporting, not
   promised outcomes.
6. Provide a clear decision path for sponsor review.

## Safety Rules

- Do not promise sales, conversions, views, reach, virality, or ROI.
- Do not invent sponsor goals, creator metrics, audience demographics, or case
  studies.
- Require review before sending externally or accepting terms.

## Deliverable Shape

For campaign proposals, provide:

- Proposal summary
- Sponsor objective
- Creator/audience fit
- Creative concept
- Deliverable plan
- Timeline and approvals
- Measurement plan
- Assumptions and open questions

## References

- Read `references/campaign-proposal-checklist.md` when writing creator
  sponsorship proposals.