# Competitor Pages

> Competitor page gap analysis — take a query you want to win and the pages currently outranking you, and produce a concrete brief on what to add or change to compete. Compares content depth and coverage (subtopics they cover that you don't), structure (headings, format, tables, media), search-intent match, E-E-A-T signals, schema/rich-result eligibility, internal linking, and on-page optimization — across your page vs. the top-ranking competitors. Use this skill whenever the user wants to know why a competitor outranks them on a specific query, what a top-ranking page does better, a content-gap analysis against specific competitor URLs, or a brief to beat a specific SERP. Trigger on: "why does competitor X outrank me", "content gap analysis", "competitor page analysis", "what does the top result have that I don't", "how do I beat this page", "analyze competitor pages", "SERP gap", "compete for [keyword]". For seed keyword discovery use /keyword-research; for a content calendar use /content-planner.

- Skill: `gabrielmoreira/competitor-pages` (Agent Skill)
- Install (CLI): `npx skillmds@latest add gabrielmoreira/competitor-pages`
- Raw SKILL.md: https://api.skillmd.com/api/skills/gabrielmoreira/competitor-pages/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Product & Planning
- Author: gabrielmoreira (https://skillmd.com/u/gabrielmoreira)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/gabrielmoreira/competitor-pages

---


# Canonical NotFair workflow

Read [`../../seo/competitor-pages/SKILL.md`](../../seo/competitor-pages/SKILL.md) completely, then follow it as the active workflow. Resolve every relative reference from that file against `../../seo/competitor-pages/`.