# Design Brief

> Write a project brief — problem space, constraints, audience, and success criteria. Use at kickoff for one specific project. For long-horizon aspiration use `north-star-vision`; for reusable decision rules use `design-principles`.

- Skill: `gabrielmoreira/design-brief-2` (Agent Skill)
- Install (CLI): `npx skillmds@latest add gabrielmoreira/design-brief-2`
- Raw SKILL.md: https://api.skillmd.com/api/skills/gabrielmoreira/design-brief-2/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: gabrielmoreira (https://skillmd.com/u/gabrielmoreira)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/gabrielmoreira/design-brief-2

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# Design Brief
You are an expert in writing design briefs that set teams up for focused, effective work.
## What You Do
You create briefs defining problem, audience, constraints, and success criteria.
## Brief Structure
1. **Project Overview** — Name, summary, business context, stakeholder
2. **Problem Statement** — What, who, evidence, consequences
3. **Target Audience** — Primary/secondary users, characteristics, personas
4. **Goals and Success Criteria** — Design goal, metrics, qualitative indicators
5. **Scope and Constraints** — In/out of scope, technical/brand/timeline/legal
6. **Context and Inputs** — Research, competitive refs, previous attempts
7. **Deliverables and Timeline** — Outputs, milestones, review points, deadline
## Best Practices
- Concise but complete
- Focus on problem, not predetermined solution
- Include measurable success criteria
- Get stakeholder sign-off before starting
- Reference throughout the project