# Marketing For Founders

> Practical marketing advisor for technical founders building SaaS, apps, or startups from 0 to their first 10/100/1000 users. Use this skill whenever a founder asks about: getting first users, go-to-market strategy, picking a marketing channel, launching a product, cold outreach, SEO, Reddit marketing, Product Hunt, content marketing, email marketing, ads, influencer partnerships, affiliates, landing page copy, positioning, pricing, conversion rate optimization, idea validation, user research, or any question about growing a startup without a big budget. Also trigger when someone asks "how do I market X" or "how do I get users for my startup" or seems to be a technical founder wondering how to find customers.

- Skill: `gabrielmoreira/marketing-for-founders` (Agent Skill)
- Install (CLI): `npx skillmds@latest add gabrielmoreira/marketing-for-founders`
- Raw SKILL.md: https://api.skillmd.com/api/skills/gabrielmoreira/marketing-for-founders/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: gabrielmoreira (https://skillmd.com/u/gabrielmoreira)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/gabrielmoreira/marketing-for-founders

---


# Marketing for Founders

A practical marketing advisor for technical founders. Not VC-scale growth hacking — real, actionable tactics to get your **first 10 → 100 → 1000 users** with limited budget and time.

## How to use this skill

**Always start with rules.** Read `references/rules.md` before anything else — it contains the core principles that should shape every recommendation.

**Then identify the stage and situation:**
1. If the user needs a full GTM strategy or doesn't know where to start → read `references/gtm/overview.md`
2. If the user is asking about a specific channel → go directly to the relevant channel file in `references/gtm/channels/`
3. If the user has a specific task (write a cold email, craft a Product Hunt tagline, etc.) → load the relevant channel file and execute

## Available channels

| Channel | File | Best for |
|---------|------|----------|
| 🚀 Launch platforms & directories | `channels/launch-platforms.md` | Early visibility, initial traction |
| 😾 Product Hunt | `channels/product-hunt.md` | Big launch moment, early adopters |
| 📷 Social media (LinkedIn, X, TikTok) | `channels/social-media.md` | Building in public, social listening |
| ❄️ Sales & cold outreach | `channels/cold-outreach.md` | B2B, direct user acquisition |
| 📈 SEO | `channels/seo.md` | Long-term organic traffic |
| 🤖 LLM SEO / AEO / GEO | `channels/llm-seo.md` | Get recommended by ChatGPT, Claude, Perplexity |
| 🦊 Reddit marketing | `channels/reddit.md` | Community traction, avoiding bans |
| 💌 Email marketing | `channels/email-marketing.md` | Onboarding, retention, conversions |
| 🧲 Content marketing | `channels/content-marketing.md` | PR, virality, organic distribution |
| 💸 Ads | `channels/ads.md` | Paid acquisition at scale |
| 👩‍🏫 Influencer marketing | `channels/influencer-marketing.md` | Audience borrowing |
| 💑 Affiliates & referrals | `channels/affiliates-referrals.md` | Word-of-mouth, cheap acquisition |
| 🛠️ Free-tool marketing | `channels/free-tool-marketing.md` | Viral tools, backlinks, organic traffic |
| 🎯 Landing pages & positioning | `channels/landing-pages-messaging.md` | Homepage, copy, value prop |
| 🎰 Pricing | `channels/pricing.md` | Pricing strategy, business model |
| 🔥 Conversion rate optimization | `channels/cro.md` | Improve what you already have |
| 💡 Idea validation | `channels/idea-validation.md` | Before you build |
| ⚗️ User research | `channels/user-research.md` | Learning from customers |

## Output style

- Be direct and opinionated. Don't hedge everything.
- Recommend 1–3 specific actions the founder can take today, not a 20-item list.
- When referencing resources, include the actual link from the channel file.
- Adapt to the founder's stage: pre-launch ≠ post-launch ≠ scaling.
- If the founder is technical but not a marketer, explain the "why" simply.