# Meta Ads

> Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad spend, or campaign settings on Meta.

- Skill: `gabrielmoreira/meta-ads` (Agent Skill)
- Install (CLI): `npx skillmds@latest add gabrielmoreira/meta-ads`
- Raw SKILL.md: https://api.skillmd.com/api/skills/gabrielmoreira/meta-ads/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: gabrielmoreira (https://skillmd.com/u/gabrielmoreira)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/gabrielmoreira/meta-ads

---


# Canonical NotFair workflow

Read [`../../meta-ads/manage/SKILL.md`](../../meta-ads/manage/SKILL.md) completely, then follow it as the active workflow. Normalize that path from the directory containing this wrapper: the canonical file is `<plugin-root>/meta-ads/manage/SKILL.md`, not `<plugin-root>/skills/meta-ads/manage/SKILL.md`. Resolve every relative reference from the canonical file against `<plugin-root>/meta-ads/manage/`. If the canonical file cannot be read, stop and report the packaging error; never substitute a similarly named skill from another plugin.