# Owned Social Profile Audit

> Audit and improve owned social profiles such as X, Facebook, LinkedIn, YouTube, Instagram, TikTok, and company pages. Use when Codex is asked to review profile positioning, bios, links, pinned or featured posts, profile images, banners, public visibility, verification state, cross-platform consistency, or profile conversion paths.

- Skill: `gabrielmoreira/owned-social-profile-audit` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add gabrielmoreira/owned-social-profile-audit`
- Raw SKILL.md: https://api.skillmd.com/api/skills/gabrielmoreira/owned-social-profile-audit/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: MIT
- Author: gabrielmoreira (https://skillmd.com/u/gabrielmoreira)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/gabrielmoreira/owned-social-profile-audit

---


# Owned Social Profile Audit

## Core Workflow

1. Identify the profile owner, channel, audience, business goal, primary CTA,
   secondary proof link, and whether the check is public, logged-in, or owner-only.
2. Inspect the actual profile when possible. Capture visible profile fields,
   header/profile images, public links, pinned or featured content, tabs, follower
   signals, verification state, and logged-out visibility.
3. Compare the profile against the intended positioning, offer, proof, and next
   action. Keep the main profile link focused on the primary conversion path.
4. Audit platform fit: bio length, link behavior, pinned or featured surfaces,
   banner/profile crop risk, article/highlight availability, and public visibility.
5. Separate what is verified from what requires owner-side or logged-in checks.
6. Recommend profile edits, pinned content, asset changes, link hierarchy, and
   follow-up verification steps.

## Freshness Rule

Social profile features and asset requirements change often. Before giving exact
dimensions, character limits, verification behavior, article rules, or upload
constraints, verify current official platform documentation when practical.

Read `references/profile-audit-checklist.md` when auditing a live profile,
checking asset specs, or preparing a platform-specific recommendation.

## Safety Rules

- Do not publish, delete, pin, unpin, follow, message, or change account settings
  unless the user explicitly asks and the tool/account access supports it.
- Do not claim private or logged-in visibility when only a public browser check
  was performed.
- Do not infer ad eligibility, monetization, verification status, or reach limits
  beyond what is visible or documented.
- Treat platform policy, verification, and copyright issues as review notes, not
  legal or platform-compliance advice.

## Deliverable Shape

For owned social profile audits, provide:

- Profiles and states inspected
- Current public facts
- Positioning and CTA assessment
- Asset and crop findings
- Pinned, featured, article, or highlight recommendations
- Visibility and verification gaps
- Specific edit recommendations
- Follow-up checks the owner must perform

## References

- Read `references/profile-audit-checklist.md` for platform-specific audit checks,
  asset sizing notes, and verification prompts.