# Paid Ads Optimize

> Diagnose wasted paid-ad spend, pacing, and allocation, then propose safe evidence-backed optimizations. Use for waste, negatives, budgets, bid changes, poor CPA or ROAS, underpacing, overspend, or scaling decisions.

- Skill: `gabrielmoreira/paid-ads-optimize` (Agent Skill)
- Install (CLI): `npx skillmds@latest add gabrielmoreira/paid-ads-optimize`
- Raw SKILL.md: https://api.skillmd.com/api/skills/gabrielmoreira/paid-ads-optimize/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: gabrielmoreira (https://skillmd.com/u/gabrielmoreira)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/gabrielmoreira/paid-ads-optimize

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# Canonical NotFair workflow

Read [`../../paid-ads/paid-ads-optimize/SKILL.md`](../../paid-ads/paid-ads-optimize/SKILL.md) completely, then follow it as the active workflow. Normalize that path from the directory containing this wrapper: the canonical file is `<plugin-root>/paid-ads/paid-ads-optimize/SKILL.md`, not `<plugin-root>/skills/paid-ads-optimize/paid-ads-optimize/SKILL.md`. Resolve every relative reference from the canonical file against `<plugin-root>/paid-ads/paid-ads-optimize/`. If the canonical file cannot be read, stop and report the packaging error; never substitute a similarly named skill from another plugin.