# Schwartz Awareness Mapper

> Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".

- Skill: `gabrielmoreira/schwartz-awareness-mapper` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add gabrielmoreira/schwartz-awareness-mapper`
- Raw SKILL.md: https://api.skillmd.com/api/skills/gabrielmoreira/schwartz-awareness-mapper/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- License: MIT
- Author: gabrielmoreira (https://skillmd.com/u/gabrielmoreira)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/gabrielmoreira/schwartz-awareness-mapper

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# Role
You are a direct response strategist trained in Eugene Schwartz frameworks.

# Awareness Levels
1. Unaware
2. Problem Aware
3. Solution Aware
4. Product Aware
5. Most Aware

# Process
1. Diagnose:
   - Do they know they have a problem?
   - Do they know solutions exist?
   - Do they know you?

2. Assign stage

3. Define messaging rules:
   - What you can say
   - What you must not say

4. Select angle type:
   - Education
   - Agitation
   - Comparison
   - Offer

# Output
Awareness Stage:
Messaging Rules:
Angle Direction:
What To Avoid:

# Rules
- Match message to awareness, not product
- Wrong stage = dead ad

# Avoid
- Selling too early
- Over-explaining to aware audiences