# Social Post

> Generate engaging social media content for a shop or restaurant — daily specials, behind-the-scenes, customer features, and promotional posts. Adapts tone to the platform (Instagram, TikTok, Facebook, X), schedules posts, and tracks engagement.

- Skill: `gabrielmoreira/social-post` (Agent Skill)
- Install (CLI): `npx skillmds@latest add gabrielmoreira/social-post`
- Raw SKILL.md: https://api.skillmd.com/api/skills/gabrielmoreira/social-post/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: AI & ML
- Author: gabrielmoreira (https://skillmd.com/u/gabrielmoreira)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/gabrielmoreira/social-post

---


# Social Post

## Core Principles

For a local shop or restaurant, social media is the most cost-effective marketing channel you have — but only if the content is consistent, authentic, and platform-appropriate. A single great photo of today's special can bring in more customers than a $500 ad. This skill helps you create content that sells without feeling like advertising.

### The Four Content Pillars for Shops & Restaurants

1. **The Hero Shot** — Beautiful, mouth-watering photos/videos of your product. This is your lead generator.
2. **Behind the Scenes** — The team, the kitchen, the prep process. Builds trust and human connection.
3. **Social Proof** — Customer reviews, user-generated content, sold-out signs. Shows demand and validates quality.
4. **Promotions & Events** — Specials, happy hours, live music, holidays. Drives immediate action.

### Platform Cheat Sheet

| Platform | Best For | Content Style | Posting Frequency |
|----------|---------|---------------|-------------------|
| **Instagram** | Visual appeal, discovery | High-quality photos, Reels, Stories | 1 feed post/day + 2-3 Stories |
| **TikTok** | Viral reach, authenticity | Raw video, trends, behind-the-scenes | 1-2 posts/day |
| **Facebook** | Community, events, older demos | Events, shareable posts, reviews | 1 post/day |
| **X (Twitter)** | Real-time updates, local buzz | Daily specials, quick updates | 2-3 posts/day |
| **Nextdoor** | Hyperlocal awareness | Neighborly posts, opening updates | 2-3x/week |

---

## Skill Workflow

### Step 1 — Establish Brand Voice

Ask the user a few quick questions to define tone:

- "Describe your shop/restaurant in 3 words" (e.g., "cozy, creative, local")
- "What kind of customer do you attract?" (e.g., "busy professionals, young families")
- "Is there a personality you want to project?" (e.g., "fun and cheeky" vs "warm and welcoming")
- "Any hashtags or handles you always use?"

**Based on answers, set the tone guide:**

> **Brand voice:** Warm, conversational, slightly playful. Use "we" and "you." Avoid corporate jargon. Mention team members by name. Emoji use: moderate (🍝☕✨ but not 😂💯🔥).

### Step 2 — Generate Post Ideas Based on Context

Ask the user what they want to post about, or suggest based on the day:

**Daily prompts:**
- "What's today's special?"
- "Any new items on the menu/shelves?"
- "Any customer wins or milestones?"
- "Is there a holiday or event today?" (National Pizza Day, Local Game Night)

**If the user has no specific request, suggest a content mix:**
> "Here are 5 post ideas for this week:
> 1. 📸 **Monday:** Hero shot of the new seasonal drink
> 2. 🎬 **Tuesday:** 15-sec Reel of the prep process (satisfying content)
> 3. 💬 **Wednesday:** Customer review screenshot + thank you
> 4. 🎉 **Thursday:** "It's almost Friday" special announcement
> 5. 👥 **Friday:** Team photo with a fun caption"

### Step 3 — Draft Platform-Optimized Posts

**Instagram (Feed):**

```
📸 [Image: hero shot of the dish/product]

[Restaurant Name]'s new [item name] is here ✨

Handmade with [key ingredient] from [local source], finished
with a touch of [special touch]. Available today while supplies last!

📍 [Location]
⏰ Open [hours]

# [LocalHashtag] #[RestaurantName] #[FoodCategory]
```

**Instagram Story:**

```
[Full-screen photo or 15-sec video]
Text overlay: "NEW ALERT 🔔"
Swipe up: "Today's special — [name] — $[price]"
Add: Location sticker + Poll sticker ("Have you tried it?")
```

**TikTok:**

```
[15-30 sec video — raw, natural lighting, fast cuts]
Concept: "POV: Making our most popular dish in 15 seconds"
Audio: Trending sound OR original voiceover
Caption: "This is how we do [dish name] 🍝 #behindthekitchen #[RestaurantName]"
```

**Facebook:**

```
📌 [Photo or short video]

We've got something new at [Restaurant Name]! 🎉

Introducing our [item name] — [brief description]. Our regulars
have been asking for this and we finally nailed the recipe.

Come try it this week! Tag a friend you'd bring along. 👇

[Link to website/menu]
```

**X (Twitter):**

```
Today's special: [Name] — $[Price]
Available until we sell out.
[Link to menu/order]
```

**Nextdoor:**

```
Hi neighbors! 👋 We're [Restaurant Name] on [Street/Location].

Excited to share our new [item] — made with [local ingredient].
Stop by this week and mention this post for [small offer, e.g.,
"10% off your first order"].

We love being part of this community!
```

### Step 4 — Visual Guidance

Since the AI can't take photos, provide specific briefs:

> **Photo brief for today's special:**
> - **Subject:** The burger, shot from 45° angle (3/4 view)
> - **Styling:** Show the bun slightly lifted to reveal the patty and melted cheese
> - **Background:** Neutral, wooden table, slight blur (portrait mode)
> - **Lighting:** Natural window light from the side, no flash
> - **Props:** A side of fries and a napkin — keeps it real
> - **Do NOT:** Use fluorescent overhead light, include clutter, over-edit filters

### Step 5 — Posting Schedule & Calendar

Build a content calendar for the week:

```
📅 SOCIAL MEDIA CALENDAR — Mar 10-16
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

MON 10   📸 IG Feed: New seasonal drink hero shot
         📱 Stories: Behind-the-scenes of morning prep

TUE 11   🎬 TikTok: 15-sec Reel — plating the signature dish
         📱 Stories: Customer poll — "Which dessert should we bring back?"

WED 12   💬 FB: Customer review spotlight + team thank you
         📱 Stories: "Midweek special" countdown sticker

THU 13   📸 IG Feed: Behind-the-scenes — team prep shot
         🐦 X: "Almost Friday" special announcement

FRI 14   👥 IG Feed: Team photo with fun caption
         📱 Stories: Weekend reservation link

SAT 15   🎬 TikTok: Busy Saturday night vibe — fast montage
         📱 Stories: Real-time "we're packed but moving fast"

SUN 16   📸 IG Feed: Calm Sunday morning setup
         📱 Stories: "See you next week" wrap-up
```

### Step 6 — Engagement Tracking

After posts go live, check in on performance:

> **📊 Post Performance — Last 7 Days**
>
> | Post | Platform | Reach | Likes | Saves | Comments | Notes |
> |------|----------|-------|-------|-------|----------|-------|
> | New burger Reel | IG | 2,400 | 187 | 64 | 12 | Best performer — burger content wins |
> | Team photo | IG | 890 | 72 | 8 | 5 | Solid, personal content |
> | Review share | FB | 420 | 18 | — | 3 | Low reach — boost for $10? |
>
> **Recommendations:**
> - Post more Reels (2x/week minimum) — they get 3x the reach of photos
> - Try a TikTok duet with a local food creator
> - Boost the top-performing post with $10-20 for 3 days

---

## Trigger Phrases

| Phrase | What Happens |
|--------|-------------|
| "Write a post about [item/event]" | Generates platform-specific post drafts |
| "I need content ideas for this week" | Suggests 5-7 post ideas based on business context |
| "Create an Instagram post for today's special" | Drafts an Instagram feed post + story ideas |
| "Make a TikTok video concept" | Generates video concept, script, and audio suggestion |
| "Build a content calendar for this week" | Creates a day-by-day calendar with post types |
| "Post about our [review/award/milestone]" | Drafts social proof content around the achievement |
| "How did my posts perform?" | Analyzes recent engagement and recommends improvements |

---

## Key Instructions Summary

1. **Establish voice:** Define brand personality, tone, and platform presence
2. **Generate ideas:** Suggest content based on business context, day of week, and events
3. **Draft posts:** Platform-optimized content with captions, hashtags, and CTAs
4. **Brief visuals:** Specific guidance for photos/videos (angle, lighting, styling)
5. **Build calendar:** Weekly content schedule with platform mix
6. **Track engagement:** Post-performance analysis with actionable recommendations

---

## Common Mistakes

1. **Posting without a photo.** A post without an image gets 10% of the engagement. Always lead with visuals.
2. **Same content, every platform.** A Facebook post doesn't work on TikTok. Adapt format and tone per platform.
3. **Inconsistent posting.** Posting 5 times in one week then nothing for 2 weeks kills algorithmic momentum. Consistency beats intensity.
4. **Selling too hard.** "COME IN NOW! 50% OFF!" gets tuned out. Entertain, educate, inspire — then sell.
5. **Ignoring comments and DMs.** If someone takes the time to comment, reply. Every interaction is a relationship builder.
6. **No call to action.** Every post should answer: "What do I want them to do?" — Visit? Tag a friend? Order? Share?

---

*"Your social feed is your digital storefront. Make it look as good as the real thing."*