# Dispatch > Quick-reference for which skills to load together based on what the user is asking. Load this FIRST when a local SEO request comes in and you're unsure which skills to activate. This prevents loading all skills when you only need 2-3. - Skill: `garrettjsmith/dispatch` (Agent Skill) - Install (CLI): `npx skillmds@latest add garrettjsmith/dispatch` - Raw SKILL.md: https://api.skillmd.com/api/skills/garrettjsmith/dispatch/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: garrettjsmith (https://skillmd.com/u/garrettjsmith) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/garrettjsmith/dispatch --- # Skill Dispatch Guide When a local SEO request comes in, match it to a pattern below. Load those skills. Don't load everything. **Default data tool:** `localseodata-tool` — covers most data needs. Load it alongside the relevant strategy skill unless the request specifically needs a different tool. --- ## Request Patterns → Skills to Load ### "Audit my local presence" / "What's wrong with my rankings?" 1. `local-seo-audit` — the full audit framework 2. `localseodata-tool` — `local_audit` endpoint runs a comprehensive audit in one call 3. If user wants geogrid: `geogrid-analysis` — LocalSEOData has `geogrid_scan`, or use Local Falcon for trends ### "Why am I not in the map pack?" 1. `gbp-optimization` — check profile quality first (most common issue) 2. `localseodata-tool` — `local_pack` to see who IS ranking, `business_profile` for GBP data 3. If need geographic view: `geogrid-analysis` + LocalSEOData `geogrid_scan` ### "Help me get more reviews" 1. `review-management` — strategy, generation, response frameworks 2. `localseodata-tool` — `review_velocity` for trends, `google_reviews` for recent reviews, `reputation_audit` for full picture ### "Optimize my Google Business Profile" 1. `gbp-optimization` — the full GBP playbook 2. `localseodata-tool` — `business_profile` for current state, `profile_health` for gaps 3. After optimization → `geogrid-analysis` + LocalSEOData `geogrid_scan` to measure impact ### "I need local landing pages" / "Build location pages" 1. `local-landing-pages` — page strategy, content, structure 2. `local-keyword-research` — keyword targeting per page 3. `local-schema` — schema markup for each page 4. `localseodata-tool` — `keyword_opportunities` and `keyword_suggestions` for targeting ### "Fix my citations" / "NAP is inconsistent" 1. `local-citations` — audit and cleanup process 2. `localseodata-tool` — `citation_audit` checks 20 directories in one call 3. For building: check `docs/tool-routing` → Whitespark or BrightLocal ### "Run a ranking scan" / "Check my geogrid" 1. `geogrid-analysis` — interpret results 2. `localseodata-tool` — `geogrid_scan` for a one-time scan 3. If user needs trends/campaigns → `local-falcon-tool` instead 4. After scan → `gbp-optimization` or `local-seo-audit` based on findings ### "Who are my competitors?" / "Competitive analysis" 1. `local-competitor-analysis` — full competitive framework 2. `localseodata-tool` — `competitor_gap` for rankings/reviews, `backlink_gap` for links, `competitor_ads` for ad intel 3. If need geographic comparison: `geogrid-analysis` + LocalSEOData `geogrid_scan` or Local Falcon ### "I have multiple locations" 1. `multi-location-seo` — portfolio-level strategy 2. `gbp-optimization` — per-location standards 3. `local-reporting` — per-location + rollup reporting 4. `localseodata-tool` — run endpoints per location, or Local Falcon campaigns for recurring ### "Build me a report" / "Monthly reporting" 1. `local-reporting` — metrics, KPIs, report structure 2. `client-deliverables` — packaging for client consumption 3. `localseodata-tool` — `local_authority` for score, `review_velocity` for trends, `local_pack` for rankings ### "I'm a service area business" 1. `service-area-seo` — SAB-specific strategy 2. `gbp-optimization` — SAB GBP configuration 3. `local-landing-pages` — area-specific pages 4. `localseodata-tool` — `geogrid_scan` with wider radius for SABs ### "Set up Local Services Ads" 1. `lsa-ads` — LSA strategy and optimization 2. `lsa-spy-tool` — market rankings and competitive data over time 3. `localseodata-tool` — `local_services_ads` for current snapshot 4. `review-management` — reviews are the #1 LSA ranking factor ### "Check my LSA rankings" 1. `lsa-spy-tool` — pull current and historical rankings 2. `lsa-ads` — interpret and strategize 3. `localseodata-tool` — `local_services_ads` for a quick current snapshot ### "What keywords should I target?" 1. `local-keyword-research` — keyword strategy framework 2. `localseodata-tool` — `keyword_opportunities`, `keyword_suggestions`, `search_volume`, `keyword_trends` ### "Build local links" 1. `local-link-building` — link acquisition strategies 2. `localseodata-tool` — `backlink_summary` for current profile, `backlink_gap` for competitor comparison 3. For deep analysis: `ahrefs-tool` if connected ### "Set up schema markup" 1. `local-schema` — structured data implementation 2. `localseodata-tool` — `page_audit` to check if schema exists on a page ### "How do I show up in AI search?" 1. `ai-local-search` — AI visibility strategy 2. `localseodata-tool` — `ai_overview`, `ai_mode`, `ai_mentions`, `ai_visibility`, `ai_top_sources` 3. For geographic AI coverage: `local-falcon-tool` (GAIO/ChatGPT/Gemini platform scans) ### "My listing got suspended" 1. `gbp-suspension-recovery` — reinstatement process 2. `gbp-optimization` — prevent future issues ### "Create a proposal" / "Pitch a client" 1. `client-deliverables` — proposals, SOWs, reports 2. `localseodata-tool` — `business_profile` + `profile_health` + `google_reviews` for quick research (5 credits total) 3. Load relevant strategy skills based on what you're proposing ### "I want to run Google Ads" 1. `local-search-ads` — map pack ads 2. `local-ppc-ads` — geo-targeted PPC 3. `localseodata-tool` — `competitor_ads` to see what competitors run ### "Set up Apple Maps / Bing" 1. `apple-business-connect` or `bing-places` 2. `local-citations` for broader presence --- ## When to Load Docs - Unknown term → `docs/local-seo-glossary` - Need reasoning about WHY → `docs/how-local-search-works` - Need to pick a tool → `docs/tool-routing` ## When NOT to Use This Guide Single-skill requests don't need dispatch. If someone says "how do I write a GBP post" → just load `gbp-posts`.