# Pmx Positioning Statement

> Write a crisp positioning statement for product, feature, or launch messaging.

- Skill: `giljae/pmx-positioning-statement` (Agent Skill)
- Install (CLI): `npx skillmds@latest add giljae/pmx-positioning-statement`
- Raw SKILL.md: https://api.skillmd.com/api/skills/giljae/pmx-positioning-statement/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: giljae (https://skillmd.com/u/giljae)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/giljae/pmx-positioning-statement

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# Positioning Statement

## When to use
- Use when the task clearly matches this PM activity.
- Use when a structured answer is more useful than a generic brainstorm.
- Use when the user needs explicit trade-offs, implications, or next steps.

## Instructions
1. Clarify the goal, user, or decision context.
2. Use the skill-specific lens below to structure the work.
3. Make assumptions explicit instead of hiding them.
4. End with a practical recommendation or next step.

### Skill-specific lens
1. Clarify audience, category, and problem space.
2. Identify unique differentiator and proof points.
3. Express the position in a concise format.
4. Stress-test for clarity and relevance.

## Output
- Audience
- Category
- Problem
- Differentiator
- Positioning statement