# Pmx Value Proposition

> Define the core value proposition for a target customer segment.

- Skill: `giljae/pmx-value-proposition` (Agent Skill)
- Install (CLI): `npx skillmds@latest add giljae/pmx-value-proposition`
- Raw SKILL.md: https://api.skillmd.com/api/skills/giljae/pmx-value-proposition/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: giljae (https://skillmd.com/u/giljae)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/giljae/pmx-value-proposition

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# Value Proposition

## When to use
- Use when the task clearly matches this PM activity.
- Use when a structured answer is more useful than a generic brainstorm.
- Use when the user needs explicit trade-offs, implications, or next steps.

## Instructions
1. Clarify the goal, user, or decision context.
2. Use the skill-specific lens below to structure the work.
3. Make assumptions explicit instead of hiding them.
4. End with a practical recommendation or next step.

### Skill-specific lens
1. State the target segment and their key struggle.
2. Describe the job to be done and desired outcome.
3. Explain how the product creates distinct value.
4. Condense into a clear value proposition statement.

## Output
- Target segment
- Problem / job
- Value created
- Differentiators
- Value proposition