# Aso Playbook

> Beginner-friendly App Store Optimization guide covering keyword research, screenshot design, rating management, and A/B testing for iOS and Android. By @WeiYipei — practical ASO for indie developers and small teams.

- Skill: `gingiris-1031/aso-playbook-2` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add gingiris-1031/aso-playbook-2`
- Raw SKILL.md: https://api.skillmd.com/api/skills/gingiris-1031/aso-playbook-2/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Research & Search
- Author: gingiris-1031 (https://skillmd.com/u/gingiris-1031)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/gingiris-1031/aso-playbook-2

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# App Store Optimization Basics — Keywords, Screenshots & Ratings

> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

The fundamentals of ASO for developers who'd rather build than market — but need downloads.

- **Keyword research**: Finding low-competition, high-intent keywords for your category
- **Screenshot optimization**: Design principles that increase conversion rate 2-3x
- **Rating strategy**: How to ask for reviews without annoying users
- **Localization basics**: Which markets to target first and how to test
- **A/B testing**: What to test, how long to run, and interpreting results

## Related Gingiris Skills
- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-aso-growth
- All skills: https://clawhub.ai/gingiris-1031
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)