# Developer Marketing Playbook

> Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strategy. For dev-tool founders who need to reach engineers. Follow @WeiYipei on X.

- Skill: `gingiris-1031/developer-marketing-playbook-2` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add gingiris-1031/developer-marketing-playbook-2`
- Raw SKILL.md: https://api.skillmd.com/api/skills/gingiris-1031/developer-marketing-playbook-2/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: gingiris-1031 (https://skillmd.com/u/gingiris-1031)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/gingiris-1031/developer-marketing-playbook-2

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# Developer Marketing Playbook — DevRel, Docs & Community Funnels

> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

Engineers don't respond to traditional marketing. Here's what actually works.

- **DevRel program design**: Roles, metrics, and activities that drive adoption
- **Docs as growth engine**: How great documentation becomes your best acquisition channel
- **API experience**: DX improvements that reduce time-to-first-API-call
- **Community funnels**: Discord/Slack → contributor → champion → customer pipeline
- **Hackathon ROI**: When hackathons work, how to run them, and measuring impact

## Related Gingiris Skills
- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-opensource
- All skills: https://clawhub.ai/gingiris-1031
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)