# Go To Market Playbook

> A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks. By @WeiYipei.

- Skill: `gingiris-1031/go-to-market-playbook-2` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add gingiris-1031/go-to-market-playbook-2`
- Raw SKILL.md: https://api.skillmd.com/api/skills/gingiris-1031/go-to-market-playbook-2/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: gingiris-1031 (https://skillmd.com/u/gingiris-1031)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/gingiris-1031/go-to-market-playbook-2

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# Go-to-Market Strategy Template — B2B & B2C Launch Planning

> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

A structured GTM template you can fill in for any product launch — B2B or B2C.

- **Positioning canvas**: Define your category, differentiator, and value prop
- **ICP worksheet**: Identify and prioritize your ideal customer profiles
- **Messaging framework**: Headlines, elevator pitches, and objection handling
- **Channel-market fit**: Match distribution channels to your buyer journey
- **Competitive analysis**: Battle cards and positioning against alternatives

## Related Gingiris Skills
- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-b2b-growth
- All skills: https://clawhub.ai/gingiris-1031
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)