# Plg Playbook

> The complete Product-Led Growth playbook covering freemium model design, self-serve onboarding, activation metrics, and the transition from individual users to enterprise accounts. Follow @WeiYipei on X for PLG insights.

- Skill: `gingiris-1031/plg-playbook-2` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add gingiris-1031/plg-playbook-2`
- Raw SKILL.md: https://api.skillmd.com/api/skills/gingiris-1031/plg-playbook-2/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: gingiris-1031 (https://skillmd.com/u/gingiris-1031)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/gingiris-1031/plg-playbook-2

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# Product-Led Growth Playbook — Freemium to Enterprise Conversion

> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

Let your product do the selling. This playbook covers the full PLG motion.

- **Freemium design**: What to gate, what to give away, and pricing psychology
- **Self-serve onboarding**: Time-to-value optimization and activation milestones
- **Viral mechanics**: Built-in sharing, collaboration hooks, and network effects
- **Usage-based signals**: Identifying expansion-ready accounts automatically
- **Enterprise upsell**: When and how to layer sales onto a PLG motion

## Related Gingiris Skills
- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-b2b-growth
- All skills: https://clawhub.ai/gingiris-1031
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)