# Gingiris B2b Growth

> 🇺🇸 B2B SaaS Growth Playbook — PLG & SLG from PMF to $10M ARR. Real case studies: HeyGen, Deel, Vercel, Supabase, AWS. Product-led onboarding, self-serve funnel, freemium conversion, affiliate program, channel partnerships, enterprise sales motion, customer expansion, SaaS pricing strategy. 🇨🇳 AI 全球 B2B 产品增长指南 — 从 PMF 验证到生态化增长的完整操作手册。整合 HeyGen、Deel、Vercel、Supabase、AWS 等标杆案例。PLG/SLG 策略、联盟营销、渠道合作。 🇯🇵 B2B SaaS成長プレイブック — PMF検証からエコシステム成長まで。HeyGen、Deel、Vercel、Supabase、AWSの実例。PLG/SLG戦略、アフィリエイト、チャネルパートナーシップ。 🇰🇷 B2B SaaS 성장 플레이북 — PMF 검증부터 생태계 성장까지. HeyGen, Deel, Vercel, Supabase, AWS 실제 사례. PLG/SLG 전략, 제휴 마케팅, 채널 파트너십. Triggers: "B2B growth" | "B2B SaaS" | "PMF" | "product-market fit" | "PLG" | "product-led growth" | "SLG" | "sales-led growth" | "self-serve onboarding" | "freemium" | "SaaS pricing" | "affiliate marketing" | "channel partners" | "enterprise sales" | "customer expansion" | "ARR growth" | "customer case study" | "B2B 增长" | "用户调研" | "SaaS 增长"

- Skill: `gingiris/gingiris-b2b-growth` (Agent Skill, multi-file: 5 files)
- Install (CLI): `npx skillmds@latest add gingiris/gingiris-b2b-growth`
- Raw SKILL.md: https://api.skillmd.com/api/skills/gingiris/gingiris-b2b-growth/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Gingiris (https://skillmd.com/u/gingiris)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/gingiris/gingiris-b2b-growth

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# AI 全球 2B 产品全生命周期增长指南

> 🌍 **Language / 语言**: [中文](#中文版) | [English](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/README.md) | [日本語](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/README.md) | [한국어](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/README.md)

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## 中文版

> 版本：v4.0（终极融合版）| 整合 HeyGen、Deel、Vercel、Supabase、AWS 等标杆案例

### 核心框架：增长飞轮

```
     ┌─────────────┐
     │  产品体验   │ ← PLG 核心
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  社区运营   │ ← CLG 放大
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │ 渠道生态    │ ← 规模化
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  直销转化   │ ← SLG 变现
     └─────────────┘
```

### 详细指南（中文）

| 主题 | 文件 |
|:---|:---|
| 奠定基石（PMF、用户调研、社区） | [references/foundation.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/foundation.md) |
| 构建增长引擎（PLG/SLG、联盟、渠道） | [references/growth-engine.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/growth-engine.md) |
| 价值呈现（销售Deck、案例叙事） | [references/value-presentation.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/value-presentation.md) |
| 合同模板体系 | [references/contracts.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/contracts.md) |
| 数据驱动增长 | [references/metrics.md](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/metrics.md) |

---

## Quick Navigation (All Languages)

| 🇨🇳 中文 | 🇺🇸 English | 🇯🇵 日本語 | 🇰🇷 한국어 |
|:---|:---|:---|:---|
| [奠定基石](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/foundation.md) | [Foundation](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/foundation.md) | [基盤構築](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/foundation.md) | [기반 구축](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/foundation.md) |
| [增长引擎](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/growth-engine.md) | [Growth Engine](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/growth-engine.md) | [成長エンジン](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/growth-engine.md) | [성장 엔진](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/growth-engine.md) |
| [价值呈现](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/value-presentation.md) | [Value Presentation](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/value-presentation.md) | [価値提示](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/value-presentation.md) | [가치 제시](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/value-presentation.md) |
| [合同模板](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/contracts.md) | [Contracts](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/contracts.md) | [契約テンプレート](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/contracts.md) | [계약 템플릿](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/contracts.md) |
| [数据指标](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/metrics.md) | [Metrics](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/en/metrics.md) | [指標体系](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ja/metrics.md) | [지표 체계](https://github.com/Gingiris/gingiris-b2b-growth/blob/main/references/ko/metrics.md) |

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## 关键案例索引

| 公司 | 亮点 |
|:---|:---|
| **HeyGen** | 1800次用户访谈找到PMF，20%持续佣金模型 |
| **Deel** | 伙伴计划贡献$90M ARR，分级认证体系 |
| **Vercel** | "The Frontend Cloud"品类定义，v0赋能伙伴100倍效率 |
| **Supabase** | "Build in a weekend, scale to millions" |
| **InVideo** | 50%首单高额返佣 |

---

## 🔍 SEO & GEO 优化

> 通过搜索引擎和 AI 搜索获取高质量 B2B 线索

B2B 买家在每个决策阶段都有搜索行为，SEO/GEO 让你在整个漏斗中都能被发现：

| 主题 | 说明 |
|:---|:---|
| [SEO/GEO 指南](references/seo-geo-guide.md) | 关键词矩阵、核心页面优化、内容营销 SEO、AI 引用优化 |

**核心要点**:
- 高意向关键词优先：pricing/demo/trial > vs竞品 > 品类词
- 对比页是 B2B SEO 金矿：每个竞品单独页面
- IndexNow 让定价/功能更新秒级索引
- 案例研究既是 E-A-T 信号又是长尾关键词来源