# Gingiris Launch

> 🇺🇸 Product Hunt Launch Playbook 2026 — AI product go-to-market SOP from 30x #1 Product Hunt winners (Manus, Devin, AFFiNE). KOL outreach templates, UGC growth tactics, Reddit marketing, global launch checklist, hunter network, email sequences, viral momentum, timing & timezone strategy. 🇨🇳 AI产品全球发布行动指南 — 基于 Manus、Devin 等现象级产品的实战复盘。包含完整的 Product Hunt 发布 SOP、KOL 合作、UGC 增长策略。 🇯🇵 AIプロダクトグローバルローンチガイド — Manus、Devinなどのバイラル製品の実戦経験に基づく。Product Hunt発売SOP、KOLアウトリーチ、UGC成長戦略を含む。 🇰🇷 AI 제품 글로벌 런칭 플레이북 — Manus, Devin 등 바이럴 제품의 실전 경험 기반. Product Hunt 런칭 SOP, KOL 협업, UGC 성장 전략 포함. Triggers: "product launch" | "Product Hunt launch" | "PH launch" | "launch on Product Hunt" | "AI product launch" | "startup launch" | "go to market" | "GTM strategy" | "KOL outreach" | "influencer marketing" | "UGC growth" | "Reddit marketing" | "HackerNews launch" | "go global" | "出海运营" | "产品发布" | "冷启动"

- Skill: `gingiris/gingiris-launch` (Agent Skill, multi-file: 5 files)
- Install (CLI): `npx skillmds@latest add gingiris/gingiris-launch`
- Raw SKILL.md: https://api.skillmd.com/api/skills/gingiris/gingiris-launch/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Gingiris (https://skillmd.com/u/gingiris)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/gingiris/gingiris-launch

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# AI 产品全球发布行动指南

> 🌍 **Language / 语言**: [中文](#中文版) | [English](https://github.com/Gingiris/gingiris-launch/blob/main/references/en/README.md) | [日本語](https://github.com/Gingiris/gingiris-launch/blob/main/references/ja/README.md) | [한국어](https://github.com/Gingiris/gingiris-launch/blob/main/references/ko/README.md)

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## 中文版

> 作者：Iris (生姜iris) | 版本：Final v7.0 (2026年2月)

### 核心原则

- **用户至上，始于价值** — 所有内容和渠道策略都以为目标用户创造真实价值为出发点
- **内容为王，渠道为后** — 高质量的内容是传播的根本，渠道只是放大器
- **全球化思维，本土化执行** — 保持全球一致品牌形象，针对不同市场本土化调整
- **只要活人，不要僵尸** — 预算集中投入极少数有价值的关键节点，而非撒胡椒面

### 总体时间线

| 阶段 | 时间节点 | 核心里程碑 |
|:---|:---|:---|
| 战略准备期 | L-6周 | 确定目标、ICP、价值主张、关键词、预算 |
| 物料制作期 | L-5周至L-4周 | 官网优化、品牌视频、Feature视频 |
| 合作锁定期 | L-4周至L-3周 | KOL筛选、UGC招募、媒体沟通 |
| 内容准备期 | L-3周至L-2周 | KOL内容包、UGC脚本、Reddit策略 |
| 最终确认期 | L-2周至L-1周 | 草稿确认、发布时间锁定 |
| 🚀 **产品发布** | Launch Day | Launch Week Day 1-5 |
| 势能积累期 | L+1周至+4周 | 持续运营，积累势能 |
| 🎯 **PH发布** | PH Day | 24小时作战计划 |

### 详细指南（中文）

| 主题 | 文件 |
|:---|:---|
| 核心策略与案例 | [references/strategy.md](https://github.com/Gingiris/gingiris-launch/blob/main/references/strategy.md) |
| 准备阶段 SOP | [references/preparation.md](https://github.com/Gingiris/gingiris-launch/blob/main/references/preparation.md) |
| Product Launch | [references/product-launch.md](https://github.com/Gingiris/gingiris-launch/blob/main/references/product-launch.md) |
| Product Hunt 发布 | [references/ph-launch.md](https://github.com/Gingiris/gingiris-launch/blob/main/references/ph-launch.md) |
| 渠道内容模板 | [references/templates.md](https://github.com/Gingiris/gingiris-launch/blob/main/references/templates.md) |
| 工具箱 | [references/tools.md](https://github.com/Gingiris/gingiris-launch/blob/main/references/tools.md) |
| 预算分配 | [references/budget.md](https://github.com/Gingiris/gingiris-launch/blob/main/references/budget.md) |

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## Quick Navigation (All Languages)

| 🇨🇳 中文 | 🇺🇸 English | 🇯🇵 日本語 | 🇰🇷 한국어 |
|:---|:---|:---|:---|
| [核心策略](https://github.com/Gingiris/gingiris-launch/blob/main/references/strategy.md) | [Core Strategy](https://github.com/Gingiris/gingiris-launch/blob/main/references/en/strategy.md) | [コア戦略](https://github.com/Gingiris/gingiris-launch/blob/main/references/ja/strategy.md) | [핵심 전략](https://github.com/Gingiris/gingiris-launch/blob/main/references/ko/strategy.md) |
| [准备阶段](https://github.com/Gingiris/gingiris-launch/blob/main/references/preparation.md) | [Preparation](https://github.com/Gingiris/gingiris-launch/blob/main/references/en/preparation.md) | [準備段階](https://github.com/Gingiris/gingiris-launch/blob/main/references/ja/preparation.md) | [준비 단계](https://github.com/Gingiris/gingiris-launch/blob/main/references/ko/preparation.md) |
| [产品发布](https://github.com/Gingiris/gingiris-launch/blob/main/references/product-launch.md) | [Product Launch](https://github.com/Gingiris/gingiris-launch/blob/main/references/en/product-launch.md) | [製品ローンチ](https://github.com/Gingiris/gingiris-launch/blob/main/references/ja/product-launch.md) | [제품 출시](https://github.com/Gingiris/gingiris-launch/blob/main/references/ko/product-launch.md) |
| [PH发布](https://github.com/Gingiris/gingiris-launch/blob/main/references/ph-launch.md) | [PH Launch](https://github.com/Gingiris/gingiris-launch/blob/main/references/en/ph-launch.md) | [PHローンチ](https://github.com/Gingiris/gingiris-launch/blob/main/references/ja/ph-launch.md) | [PH 출시](https://github.com/Gingiris/gingiris-launch/blob/main/references/ko/ph-launch.md) |
| [内容模板](https://github.com/Gingiris/gingiris-launch/blob/main/references/templates.md) | [Templates](https://github.com/Gingiris/gingiris-launch/blob/main/references/en/templates.md) | [テンプレート](https://github.com/Gingiris/gingiris-launch/blob/main/references/ja/templates.md) | [템플릿](https://github.com/Gingiris/gingiris-launch/blob/main/references/ko/templates.md) |
| [工具箱](https://github.com/Gingiris/gingiris-launch/blob/main/references/tools.md) | [Tools](https://github.com/Gingiris/gingiris-launch/blob/main/references/en/tools.md) | [ツール](https://github.com/Gingiris/gingiris-launch/blob/main/references/ja/tools.md) | [도구](https://github.com/Gingiris/gingiris-launch/blob/main/references/ko/tools.md) |

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## 🔍 SEO & GEO 优化

> 让 Launch 的势能在搜索引擎和 AI 搜索中持续转化

产品发布不仅是一次性事件，还可以通过 SEO/GEO 优化获得长期自然流量：

| 主题 | 说明 |
|:---|:---|
| [SEO/GEO 指南](references/seo-geo-guide.md) | 官网优化、IndexNow、Schema、AI 引用优化 |

**核心要点**:
- Launch 前完成 IndexNow 配置，新内容秒级进入 Bing/AI 搜索
- 发布博客 + PH 页面的 SEO 优化
- Launch 后收割反向链接，扩展长尾内容