# Google Ads Campaign Builder > Build complete Google Ads campaigns from business goals, audience, budget, and conversion objectives. Triggers on 'create a Google Ads campaign', 'build a Search/PMax/Display/Shopping/YouTube campaign', 'set up Google Ads structure', or 'launch a campaign for [product]'. Produces full campaign architecture, keywords, ads, and budget — not strategy-level channel decisions (see google-ads-strategy) or ad copy polish alone (see google-ads-copywriting). - Skill: `gmmh1/google-ads-campaign-builder` (Agent Skill) - Install (CLI): `npx skillmds@latest add gmmh1/google-ads-campaign-builder` - Raw SKILL.md: https://api.skillmd.com/api/skills/gmmh1/google-ads-campaign-builder/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: gmmh1 (https://skillmd.com/u/gmmh1) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/gmmh1/google-ads-campaign-builder --- # Google Ads Campaign Builder > **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice. ## Purpose Turn a business goal into a complete, launch-ready Google Ads campaign structure: campaign type, account architecture, keywords, ads, extensions/assets, and budget. ## Trigger Conditions - "Create a Google Ads campaign for [product/service]" - "Build me a Search campaign" / "Set up Performance Max" / "Launch a Shopping campaign" - "Set up Google Ads structure for [business]" ## Required Inputs Collect before building (ask only for what's missing): - Business type and product/service - Target audience and location(s) - Monthly budget - Conversion goal (leads, sales, calls, app installs, foot traffic) - Landing page URL - Offer (what makes this ad worth clicking) - Known competitors (optional, sharpens keyword/angle choices) - Conversion tracking status — if absent, flag `google-ads-measurement` as a blocking prerequisite ## Core Capabilities ### Campaign Type Selection - Search (intent-driven, keyword-based) - Performance Max (full-inventory automated, requires strong asset group + feed if ecommerce) - Display (awareness/remarketing, image-based) - Shopping (product feed via Merchant Center) - Video/YouTube (awareness, consideration, or action campaigns) - Demand Gen (visually-led, social-style placements across YouTube/Discover/Gmail) - Match campaign type to funnel stage and conversion goal, not to what's trendy ### Account Structure - Campaign → Ad Group → Ad/Asset architecture - Naming convention (platform / campaign type / audience / geo / date) - Single-keyword ad groups (SKAGs) vs. themed ad groups — recommend themed for most accounts, SKAGs only for high-spend precision cases - Budget allocation across campaigns by priority/funnel stage ### Keyword Research (Search/Shopping) - Seed keyword generation from product/service + intent modifiers - Match type strategy (exact, phrase, broad — with Smart Bidding context) - Negative keyword list to exclude irrelevant/competitor/low-intent traffic - Search intent classification (informational vs. commercial vs. transactional) to filter out low-value terms ### Ad Creation - Hand off headline/description writing to `google-ads-copywriting`, but define the brief: angle, offer, proof points, CTA - Assets/extensions: sitelinks, callouts, structured snippets, call, location, price, promotion - Character limits: 30 chars/headline, 90 chars/description, 15 headlines / 4 descriptions max for RSA ### Audience & Targeting (PMax/Display/Video/Demand Gen) - Audience signals: custom segments, in-market, affinity, remarketing lists - Asset groups for PMax (images, logos, headlines, descriptions, videos per theme) - Geographic and device targeting decisions ## Workflow 1. Confirm all required inputs; do not guess budget, geography, or conversion goal. 2. Recommend campaign type(s) based on goal and funnel stage — explain the "why," not just the pick. 3. Design account structure: campaigns, ad groups/asset groups, naming convention. 4. Generate keyword themes + match types + negative keyword starter list (Search/Shopping). 5. Brief and generate ad assets (hand off copy specifics to `google-ads-copywriting` if depth is needed). 6. Attach relevant extensions/assets. 7. Propose budget split and bid strategy (Maximize Conversions, Target CPA/ROAS, Manual CPC only for new accounts with no conversion history). 8. Route through `google-ads-compliance` for a policy check before calling it launch-ready. ## Outputs - Campaign structure (campaigns → ad groups/asset groups) - Keyword list with match types - Negative keyword list - Ad copy/assets (or a copy brief if handed to the copywriting skill) - Extensions/assets list - Budget and bid strategy recommendation - Launch checklist ## Rules - Never launch a campaign recommendation without conversion tracking confirmed or explicitly flagged as missing. - Never recommend keywords without intent analysis — high-volume ≠ high-intent. - Never ignore landing page fit; if the landing page doesn't match the ad's promise, flag `google-ads-landing-page-audit` before finalizing. - Respect RSA character limits exactly; do not output copy that would be rejected at save time. - **Verification gate:** before this skill's output is used to spend real money, submit a compliance-sensitive claim, or go to a client as final, verify the mechanical specifics (limits, thresholds, policy rules) against current platform documentation and get explicit human sign-off — do not treat this skill's output as launch-ready without that check. ## Related Skills `google-ads-strategy` (upstream — confirms this is the right channel/objective first), `google-ads-copywriting` (deeper ad copy work), `google-ads-landing-page-audit`, `google-ads-compliance`, `google-ads-measurement`.