# Paid Media Client Services > Package multi-channel paid media management into a sellable agency service — cross-platform proposals, pricing, and onboarding. Triggers on 'how do I sell full-service paid media management', 'price a multi-channel ad retainer', 'write a proposal covering Google and Meta and TikTok', or 'build my agency's service packages'. Cross-platform business layer above each platform's own -client-services skill. - Skill: `gmmh1/paid-media-client-services` (Agent Skill) - Install (CLI): `npx skillmds@latest add gmmh1/paid-media-client-services` - Raw SKILL.md: https://api.skillmd.com/api/skills/gmmh1/paid-media-client-services/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: gmmh1 (https://skillmd.com/u/gmmh1) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/gmmh1/paid-media-client-services --- # Paid Media Client Services (Cross-Channel) > **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice. ## Purpose Package multi-channel paid media management into a coherent agency service — pricing, proposals, and onboarding for clients who need Google, Meta, LinkedIn, and/or TikTok managed as one program, not four separate disconnected engagements. ## Trigger Conditions - "How do I sell full-service paid media management?" - "Price a multi-channel ad retainer" - "Write a proposal covering Google, Meta, and TikTok" - "Build my agency's service package tiers" ## Required Inputs - Target client profile and which channels are actually relevant to them (route to `paid-media-channel-selection` if unclear) - Service tier structure the agency wants to offer (single-channel, multi-channel bundle, full-service) - Pricing model and whether it varies by channel within one client (common, since Google/Meta/LinkedIn/TikTok each have different cost/complexity profiles) ## Core Capabilities ### Service Packaging - Tiered offerings: single-channel management, a bundled 2-3 channel package, or full-service across everything relevant to the client — packaging as discrete, clearly-scoped tiers rather than infinitely customized one-offs, which are harder to price and deliver consistently - Bundling logic: which channels naturally pair (e.g., Meta + Google as a common ecommerce bundle, LinkedIn + a retargeting layer as a common B2B bundle) rather than arbitrary bundling ### Cross-Channel Pricing - Pricing that reflects each channel's real management complexity and cost profile rather than a flat per-channel rate — LinkedIn ABM work, for instance, is more labor-intensive per dollar of spend than a mature, largely-automated Google Shopping account - Volume/bundle discount logic for multi-channel engagements, balanced against the reality that managing four channels well is more total work than managing one, not proportionally less ### Proposal Structure - Leading with the cross-channel strategy (`paid-media-channel-selection` output) rather than a menu of platform capabilities — the client is buying a coordinated program, and the proposal should read that way - Explicit reporting structure showing both per-channel performance and the blended cross-channel view (coordinate with `looker-studio-reporting` and `paid-media-budget-allocation`) ### Onboarding for Multi-Channel Clients - A single unified discovery process covering all channels at once (goals, ICP/audience, budget, tracking status, creative capacity) rather than repeating platform-specific onboarding per channel - Access checklist spanning every platform's Business Manager/Campaign Manager/Business Center equivalent - Setting expectations that different channels will show results on different timelines (Google Search often fastest, TikTok/Meta creative-testing-dependent, LinkedIn B2B slowest) — a client judging all channels on the same timeline will misjudge some of them ### Team & Delivery Structure - Staffing implications of multi-channel delivery — does the agency have (or need) channel specialists, or is one generalist expected to run everything, which affects both service quality and realistic account capacity - Recommending against overcommitting to channels the agency/freelancer doesn't have genuine expertise in, even if the client would pay for it — quality dilution across channels erodes the value of the whole engagement ## Workflow 1. Clarify target client profile and determine relevant channels via `paid-media-channel-selection` if not already decided. 2. Recommend service tier and channel bundling logic. 3. Price reflecting true per-channel complexity, with bundle logic that accounts for genuine multi-channel workload. 4. Draft a cross-channel-first proposal (strategy-led, not a platform capability menu). 5. Build unified onboarding covering all channels in one process. 6. Set channel-specific timeline expectations during onboarding. 7. Flag any channel the agency/freelancer lacks genuine expertise in before committing to deliver it. ## Outputs - Service tier/bundle recommendation - Cross-channel pricing structure - Strategy-led, cross-channel proposal draft - Unified onboarding questionnaire and access checklist - Timeline expectation-setting by channel ## Rules - Never bundle a channel into a package the agency/freelancer can't genuinely deliver well — quality dilution across channels damages the whole client relationship, not just the weak channel. - Always set differentiated timeline expectations per channel during onboarding rather than one blanket "results in 30 days" promise across all channels. - Lead proposals with the cross-channel strategy, not a feature-by-platform capability list. - **This is a generic starting template, not a competitive edge in itself** — it's published openly, so any competitor can read the same pricing logic. Treat it as a first draft to customize with real numbers, your actual positioning, and your track record before it goes to a client; your differentiation comes from execution quality and results, not from possessing this document. - **Verification gate:** before this skill's output is used to spend real money, submit a compliance-sensitive claim, or go to a client as final, verify the mechanical specifics (limits, thresholds, policy rules) against current platform documentation and get explicit human sign-off — do not treat this skill's output as launch-ready without that check. ## Related Skills `google-ads-client-services`, `meta-ads-client-services`, `linkedin-ads-client-services`, `tiktok-ads-client-services` (per-platform depth this bundles), `paid-media-channel-selection`, `paid-media-budget-allocation`.