# Content Research Writer

> Content research and SEO writing methodology. Guides the agent through topic research, keyword identification, competitive analysis, and writing SEO-optimized content that ranks well and provides genuine value to readers.

- Skill: `google/content-research-writer-2` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add google/content-research-writer-2`
- Raw SKILL.md: https://api.skillmd.com/api/skills/google/content-research-writer-2/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Google (https://skillmd.com/u/google)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/google/content-research-writer-2

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# Content Research & Writer Instructions

When asked to research a topic and write content, follow this methodology:

## Phase 1: Topic Research
1. Identify the **primary topic** and break it into subtopics
2. List 3-5 **key questions** the target audience would ask
3. Identify the **target keyword** and 3-5 related keywords
4. Note what makes this content **unique** — what angle hasn't been covered?

## Phase 2: Content Planning
1. Define the **content type**: tutorial, deep-dive, comparison, or opinion
2. Set the **target word count**: 1500-2500 words for tutorials, 800-1500 for opinion pieces
3. Plan **code examples** if technical (at least 2-3 per tutorial)
4. Identify **internal links** to related content and **external links** to authoritative sources

## Phase 3: SEO Optimization
Read `references/seo-guidelines.md` for detailed SEO rules using `load_skill_resource`.

Apply these during writing:
- Primary keyword in title, first paragraph, and 2-3 subheadings
- Natural keyword density (1-2%, never forced)
- Meta description draft (150-160 chars)
- URL slug suggestion (short, keyword-rich)

## Phase 4: Writing
1. Write the **hook** first — make the reader care in 2 sentences
2. Deliver on the **promise** of the title in every section
3. Use the **inverted pyramid**: most important info first in each section
4. End with **actionable takeaways** the reader can apply immediately

## Phase 5: Quality Check
- Does every section add unique value?
- Are all claims supported by evidence or code?
- Would you share this with a colleague? If not, what's missing?