# Lead Magnet Builder > Lead Magnet Builder - Skill: `greenschool-ai/lead-magnet-builder` (Agent Skill, multi-file: 5 files) - Install (CLI): `npx skillmds@latest add greenschool-ai/lead-magnet-builder` - Raw SKILL.md: https://api.skillmd.com/api/skills/greenschool-ai/lead-magnet-builder/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: GreenSchool-AI (https://skillmd.com/u/greenschool-ai) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/greenschool-ai/lead-magnet-builder --- # Lead Magnet Builder Takes a business from "I should collect emails" to a complete, ready-to-launch lead magnet: the right offer, the opt-in page copy, and the first email that lands in the inbox. Built for Australian small businesses, with AUD and Australian context. ## How to use this skill Work in three stages — **Plan → Write → Deliver** — and don't skip the planning. Get just enough context first (ask only what you need, one or two questions, then work): - What does the business do, and who is the ideal customer? - What's the goal — list growth, better-qualified leads, or educating buyers? - What expertise or existing content could become the magnet? Then move through the three parts below. Produce something the user can actually ship this week, not a strategy deck. --- ## Part 1 — Plan the lead magnet ### Principles for a magnet that converts 1. **Solve one specific problem**, not a broad topic. "How to price your first 3 clients" beats "Freelancing guide". 2. **Match the buyer stage** — awareness (educate), consideration (help evaluate), decision (help implement). 3. **High perceived value, low time cost** — looks worth paying for, consumable in under 10-15 minutes. 4. **Natural path to the paid offer** — it solves a problem your product also solves. 5. **One clear format** — don't mix ebook + video + spreadsheet. ### Pick a format (effort vs payoff) | Format | Best for | Effort | |--------|----------|--------| | Checklist | Quick wins, process steps | Low (1-2 hrs) | | Cheat sheet / one-pager | Reference, shortcuts | Low | | Template (doc/sheet/Canva) | Repeatable workflows | Low-med | | Swipe file / examples | Inspiration | Medium | | Short guide / ebook | Authority, depth | High | | Email mini-course | Education + nurture | Medium | | Quiz / assessment | Segmentation, engagement | Medium | | Calculator / tool | High intent (e.g. pricing, ROI) | Med-high | Match to stage: **awareness** → checklist, cheat sheet, quiz. **Consideration** → comparison template, assessment, case studies. **Decision** → templates, calculators, "do it in 30 minutes" guides. ### Gating & what to ask for - **Email only** = highest conversion. Add **first name** for personalisation. Ask for company/role only if you genuinely qualify on it — every extra field drops conversion ~5-10%. - Gating options: full gate (max capture), content upgrade (a bonus tied to a specific blog post — converts best), or ungated with an optional opt-in (max reach). ### Distribution (plan it before you build) Content upgrades inside relevant blog posts; a pinned link in your Instagram/LinkedIn bio; exit-intent or scroll popup; a thank-you page that offers the next step; and—if you run them—Meta/Google lead ads. Pick two channels you'll actually use. --- ## Part 2 — Write the magnet and its opt-in page ### Writing rules (apply to both) - **Clear over clever.** If you must choose, choose clear. - **Benefits over features** — what it means for them, not what it does. - **Specific over vague** — "Cut quoting from 2 hours to 15 minutes", not "save time". Avoid "streamline", "optimise", "innovative". - **Customer language** — mirror the words they use (from reviews, enquiries, DMs). - **Active, confident, honest** — no passive voice, no "very/really", no fabricated stats or testimonials (it erodes trust and breaches Australian Consumer Law). ### The opt-in page (the page that captures the email) Structure, top to bottom: 1. **Headline** — the benefit: what they get and why it matters. 2. **Preview** — a visual or sample (cover, first page, the checklist itself). 3. **What's inside** — 3-5 bullets of concrete takeaways. 4. **Social proof** — a download count or a short testimonial ("Used by 300+ Aussie tradies"). 5. **Form** — minimal fields + one clear button. 6. **Reassurance** — "No spam. Unsubscribe anytime." **Headline formulas:** - "{Achieve outcome} without {pain point}" - "The {thing} for {specific audience}" - "{Number} {things} to {outcome}" - "{Question naming the pain}" — e.g. "Quoting jobs by guesswork?" **Button copy** = action + what they get: "Send me the checklist", "Get the pricing template", "Download the guide". Never "Submit" or "Sign up". For the headline and CTA, give the user **2-3 options** with a one-line rationale each, so they can pick. ### Writing the magnet itself - Open with the one promise and who it's for. - Deliver the value fast — the first item should be usable immediately. - Keep it skimmable: short sections, bullets, white space, mobile-friendly. - End with a soft next step that points at the paid offer (not a hard sell). --- ## Part 3 — The first nurture email (and what comes after) The moment someone opts in, send the **delivery email** immediately. This is the most-opened email you'll ever send — don't waste it. ### Delivery email structure 1. **Hook** — first line confirms they're in the right place. 2. **Deliver** — the link/attachment, front and centre, above the fold. 3. **One quick win** — point them to the single most useful part so they get value in the first two minutes. 4. **One soft next step** — a reply prompt, a related read, or a low-friction offer. One CTA only. 5. **Warm, human sign-off** — from a person, not "The Team". Keep it 50-150 words. Conversational, second person, short paragraphs, mobile-first. Subject line: clear over clever, 40-60 characters — e.g. "Here's your [thing]" or "[First name], your checklist's inside". Write the full delivery email, with **2-3 subject-line options**. ### Then sketch a short nurture (don't over-build) A simple 4-email arc over ~2 weeks beats a 10-email epic nobody finishes: 1. **Deliver** (immediate) — the email above. 2. **Quick win** (day 2) — help them actually use the magnet; build trust. 3. **Proof** (day 4-5) — a short customer story or result relevant to the magnet's topic. 4. **Soft offer** (day 7-8) — connect the problem to your paid offer, with one clear CTA. Give each a one-line purpose and subject line; write the first email in full and outline the rest. Note timing and the exit condition (e.g. they buy, or reply). --- ## Output format Deliver, in this order: 1. **Lead magnet recommendation** — format, topic, buyer stage, why it fits, rough effort. 2. **Content outline** — the sections/items of the magnet itself. 3. **Opt-in page copy** — headline (2-3 options), preview, "what's inside" bullets, button (2-3 options), reassurance line. 4. **Delivery email** — full copy + 2-3 subject lines. 5. **Nurture outline** — the 4-email arc with timing and the exit condition. --- ## When NOT to use this - To gate something that should be free and ungated for reach (top-of-funnel education sometimes converts better ungated). - To make claims you can't back up — download counts, testimonials, and results must be real (Australian Consumer Law applies to opt-in pages too). - As a substitute for a list-hygiene and consent basis: collect emails with clear consent and an easy unsubscribe (Spam Act 2003 expectations in Australia). --- ## Footer Built by AI Courses by Green School — practical AI training for Australian professionals. Find live courses at greenschool.au. *Adapted from Corey Haines' open-source [marketing skills](https://github.com/coreyhaines31/marketingskills) (MIT licence) — lead-magnets, copywriting, and emails — localised for Australia.*