# Storytelling

> Use to craft compelling narratives and assets from customer advocacy programs.

- Skill: `gtmagents/storytelling` (Agent Skill)
- Install (CLI): `npx skillmds@latest add gtmagents/storytelling`
- Raw SKILL.md: https://api.skillmd.com/api/skills/gtmagents/storytelling/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: gtmagents (https://skillmd.com/u/gtmagents)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/gtmagents/storytelling

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# Advocacy Storytelling Skill

## When to Use
- Producing case studies, videos, webinars, or social proof assets.
- Training PMM, CS, or agencies on customer narrative structure.
- Auditing existing stories for consistency and freshness.

## Framework
1. **Hero Definition** – capture persona, industry, and stakes to establish relevance.
2. **Challenge & Stakes** – quantify pain points and consequences of inaction.
3. **Solution Narrative** – highlight product capabilities, implementation journey, and partner collaboration.
4. **Outcomes & Proof** – provide metrics, quotes, and qualitative wins.
5. **Call-to-Action** – tailor next steps for target audience (demo, trial, community join).

## Templates
- Story outline (hero, challenge, solution, outcomes, CTA).
- Quote library sheet with metadata and approvals.
- Multi-format checklist (PDF, blog, video, social snippets) with owners.

## Tips
- Capture B-roll or extra quotes for future reuse.
- Align tone with persona; execs prefer strategic outcomes while practitioners need tactical details.
- Pair with `create-stories` command to keep assets and distribution in sync.

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