# Linkedin Presence

> Use when the user wants their LinkedIn profile working for the search. Trigger phrases: "optimize my LinkedIn", "fix my headline", "am I findable by recruiters", "should I turn on Open to Work", "what should I post while job hunting", "help me connect with people at target companies". Audits and rewrites the profile for recruiter search, sets a light posting cadence, and builds a targeted-connection plan.

- Skill: `guerrilla2799/linkedin-presence` (Agent Skill)
- Install (CLI): `npx skillmds@latest add guerrilla2799/linkedin-presence`
- Raw SKILL.md: https://api.skillmd.com/api/skills/guerrilla2799/linkedin-presence/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: guerrilla2799 (https://skillmd.com/u/guerrilla2799)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/guerrilla2799/linkedin-presence

---


# LinkedIn Presence

Make the user findable by the recruiters searching for them, and keep them credibly visible while they hunt. LinkedIn is where most recruiter sourcing happens. A profile that isn't keyword-findable is invisible no matter how strong the background. This skill fixes the profile and sets a low-effort cadence to stay in the feed.

## When to use
- Early in a search, alongside `job-search-setup`, since the profile should be tuned before outreach starts
- "Optimize/audit my LinkedIn", "rewrite my headline/About", "am I showing up in searches"
- "Should I turn on Open to Work", "public badge or recruiter-only?"
- "What/how often should I post while looking", "help me connect with people at [target companies]"

## Inputs
- Reads: `workspace/profile/profile.md` (positioning, proof points, target titles), `workspace/profile/target-roles.md` (the title variants recruiters search), `workspace/profile/target-companies.md`, `workspace/documents/master-resume.md`
- Needs from user: their current LinkedIn profile. Ask them to paste the headline, About, and experience section, or the profile URL (optional `defuddle`/`agent-reach` can pull a public profile, but otherwise ask them to paste). Also: are they searching openly or confidentially (still employed)? This changes the Open-to-Work call.

## Workflow
1. **Audit against how recruiters actually search.** Recruiters query by **title keywords + skills**, then scan headline and the top of About. Check each surface:
   - **Headline.** Does it contain the target title(s) and 2–3 core skill keywords, or is it a vague slogan? Slogans don't rank.
   - **About.** Is the first 2 lines (what shows before "see more") a clear positioning hook with keywords, or throat-clearing?
   - **Experience bullets.** Quantified and keyword-bearing, or duty-lists?
   - **Skills.** Are the searched-for skills listed and endorsed? Missing skills = missing from filters.
   - **Featured / banner / photo.** Is the Featured section used (portfolio, best post, talk)? Is the banner earning its space?
   - **Recommendations.** How many, how recent? Social proof recruiters read.
2. **Decide the Open to Work setting, and name the tradeoff.**
   - **Recruiter-only** (green banner off, visible only in LinkedIn Recruiter): discreet, safe if still employed, but lower reach.
   - **Public #OpenToWork badge**: maximum inbound and recruiter attention, but publicly signals you're looking. Some hiring managers read it as a negative, and your employer sees it. Recommend based on the user's confidentiality answer, and don't default to the public badge.
3. **Rewrite the headline.** Keyword-findable AND human. Lead with the target title(s), add the specialty and a proof point. Not a stack of buzzwords, not an empty tagline. Give 2–3 options.
4. **Rewrite the About.** First two lines = the hook (positioning + keywords, readable before "see more"). Body = what they do, the proof points (real metrics from the profile, never invented), who they help, and a light close. First person, plain voice.
5. **Run `writing-quality` on the headline + About rewrite.** Mandatory. LinkedIn is the natural habitat of slop. Strip "results-driven", "passionate about", "proven track record", "leverage", the humble-brag cadence. If it reads like every other profile, it failed.
6. **Set a light posting cadence.** 1–2 posts/week, no more. Sustainable beats a burst that dies in week two. What to post (formats that signal expertise): a lesson from real work, a teardown/opinion in their domain, a useful framework or checklist, a short take on industry news. **Engaging thoughtfully on others' posts (especially people at target companies) beats broadcasting**. Comments are higher-leverage and lower-effort than original posts, and they put you in front of the exact people you want to notice you. Give the user a starter list of 3–5 post angles drawn from their proof points, and hand any actual drafts to `writing-quality`.
7. **Build a targeted-connection strategy.** For people at target companies (from `target-companies.md`): connect **with context, never an empty request**. One line referencing their work, a shared interest, or why you're reaching out. Prioritize people on the teams they'd join and 2nd-degree connections (which overlaps `networking-and-referrals`, so hand warm referral paths there). Cadence: a small number of quality, personalized connects per week, not mass-adds.
8. **Write the recommendations file.** Compile everything into `workspace/output/linkedin-profile-recommendations.md` with the before/after rewrites, the Open-to-Work recommendation, cadence, and connect plan. The user applies the changes in LinkedIn. You don't have write access to their profile, and shouldn't.

## Output
- Writes to: `workspace/output/linkedin-profile-recommendations.md`
- Format:
  - `## Audit` – surface-by-surface findings (headline, About, experience, skills, Featured, banner, recs), each with the specific problem
  - `## Headline` – current → 2–3 rewritten options (writing-quality-passed)
  - `## About` – current → rewritten (writing-quality-passed)
  - `## Open to Work` – recommendation + the tradeoff, tied to the user's confidentiality answer
  - `## Skills & keywords` – the exact terms to add so recruiter filters catch them
  - `## Posting cadence` – 1–2/week, 3–5 starter angles, "comment > broadcast" note
  - `## Targeted connections` – who to connect with, the with-context template, weekly volume
  - `## Do next` – the ordered checklist the user runs in LinkedIn

## Rules & quality bar
- **Findable AND human.** Keyword stuffing that reads like a robot loses the human reader. A beautiful slogan with no keywords loses the search. Hit both. That's the whole job.
- **No fabrication.** Every metric, title, and claim in the rewrite comes from the user's real profile/resume. LinkedIn inflation is easy to catch in an interview and ends candidacies.
- **Name the Open-to-Work tradeoff every time.** Never quietly recommend the public badge. It has a real downside (employer visibility, some HM bias). Let the user choose informed.
- **Cadence must be sustainable.** 1–2 posts/week that continue beats 7 in week one and silence after. Recommend the pace they'll actually keep.
- **Connection requests always carry context.** An empty connect is noise. One personalized line is the minimum.
- **Role-agnostic and generic.** This is a public tool, so no client-specific voice guides, no assumptions about the user's industry beyond what's in their profile.
- **Any produced copy (headline, About, post drafts) ends by running `writing-quality`.** The slop gate is not optional here. LinkedIn is where AI writing is most obvious.

## Related skills
- Reads from: `job-search-setup` (positioning, target titles/companies, proof points)
- Ends with: `writing-quality` (mandatory slop gate on the headline, About, and any post drafts)
- Feeds / overlaps: `networking-and-referrals` (targeted connections that surface warm referral paths, so route actual referral asks there), `story-bank` (post angles and proof points come from the same raw material)
- Optional power-ups: `defuddle` / `agent-reach` (pull a public profile to audit). See `docs/integrations.md`