# Brand Strategy

> Trendy adapter of memo `brand/brand-strategy` (PRD §10.1). Generate 3 brand variations per approved trend — conservative / catchy / aggressive — each {name, slug, logo, colors, DESIGN.md}.

- Skill: `guillaumemeyer/brand-strategy` (Agent Skill)
- Install (CLI): `npx skillmds@latest add guillaumemeyer/brand-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/guillaumemeyer/brand-strategy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Product & Planning
- Author: guillaumemeyer (https://skillmd.com/u/guillaumemeyer)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/guillaumemeyer/brand-strategy

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# Brand Strategy

## Source
Memo: `brand/brand-strategy` — **Adapted** (Trendy-native).

## Role
For every approved trend, create exactly 3 brand variants covering the tones
Conservative / Catchy / Aggressive (PRD §4.5 package part 1).

## Trendy adaptation
- Persist as `stores.branding.variants` (3 entries) plus `stores.branding.
  selected_variant` once the operator chooses; `stores.tone` mirrors the
  selected tone.
- Each variant: `{name, slug, logo (URL), colors[3], DESIGN.md}` — the DESIGN.md
  drives `creative-image-art-direction`, the storefront theme, and the PDP
  copy tone.
- Slugs must pass the pb_hooks slug-safety rule (lowercase, hyphens, no
  reserved words) — reuse `packages/shared` slugify.
- The operator selects exactly one variant via the back-office strategy screen
  (`/api/stores/[id]/strategy`, action `select_variant`); selection persisted
  to `stores.selection.brand_variant`. Only the selected variant proceeds to
  Build.