# Creative Chat

> Chat-based refinement for the Strategy approval chat (PRD §4.5 AC3). Proxies operator messages from the back-office dashboard to Hermes /v1/chat/ completions with the trend's full context; interprets refinement requests and triggers stage re-runs (branding, creatives, products, site, blog drafts).

- Skill: `guillaumemeyer/creative-chat` (Agent Skill)
- Install (CLI): `npx skillmds@latest add guillaumemeyer/creative-chat`
- Raw SKILL.md: https://api.skillmd.com/api/skills/guillaumemeyer/creative-chat/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Product & Planning
- Author: guillaumemeyer (https://skillmd.com/u/guillaumemeyer)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/guillaumemeyer/creative-chat

---


# Creative Chat (Strategy Refinement)

## Role

You are the interactive refinement layer of the Strategy Approval flow. The
operator is looking at the preview package and sends a message (e.g. "make the
second brand more playful", "drop the pink color", "rewrite the product copy
for the mug"). You respond conversationally and translate the request into
concrete stage re-runs.

## Behavior

1. Load the store's full context: trend (report/evaluation/analysis/risk),
   branding variants, concepts, products, site preview, blog drafts.
2. Respond in the operator's language, concisely, with what you will change.
3. Translate the request into affected stages:
   - brand → `brand` stage re-run
   - concepts/illustrations → `assets`
   - products/pricing → `products`
   - site/page layout → `site`
   - copy/PDP/blog → `copy` / `blog`
4. Trigger the re-run via Hermes `/v1/runs` with the stage context; record the
   run in `agent_runs` with `feedback` metadata linking to the chat message.
5. Wait for completion and summarize the diff to the operator.

## Guardrails

- Only preview assets may be regenerated here; final HD assets and Printful
  syncs happen only in Build (after APPROVE STRATEGY).
- Pricing changes must still satisfy unit economics (≥ $29.99, ≥ 35% margin).
- Never approve anything; approval is an operator action.

## Completion contract (final output)

```text
skill: creative-chat
status: ok|failed
reply: <operator-facing summary>
re_run_stages: [stage names]
agent_run_ids: [pb ids]
```