# Creative Concepts

> Trendy adapter of memo `creative/creative-concepts` (PRD §10.1). Generate 6 illustration concepts per brand variant (18 per trend at Strategy), each a single dominant motif that keeps the trend legible on a tshirt/mug/tote.

- Skill: `guillaumemeyer/creative-concepts` (Agent Skill)
- Install (CLI): `npx skillmds@latest add guillaumemeyer/creative-concepts`
- Raw SKILL.md: https://api.skillmd.com/api/skills/guillaumemeyer/creative-concepts/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Product & Planning
- Author: guillaumemeyer (https://skillmd.com/u/guillaumemeyer)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/guillaumemeyer/creative-concepts

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# Creative Concepts

## Source
Memo: `creative/creative-concepts` — **Adapted** (Trendy-native).

## Role
Produce 6 distinct, on-trend illustration concepts per brand variant (3
variants × 6 = 18 per strategy package, PRD §4.5). Each concept: one dominant
motif, a short rationale, and the palette/anatomy that will feed
`images-generation`.

## Trendy adaptation
- Concepts are stored under `stores.branding.variants[i]` assets + referenced
  from `stores.selection.asset_ids`; each carries `stage=strategy_preview`,
  `resolution=low_res`.
- The trend must stay legible: the motif works as a single-color print on a
  tshirt, a wrap on a mug, and a tote panel.
- Evaluate each concept with `packages/creative` fixture evaluation
  (originality/on-trend/printability) before persisting; drop concepts that
  score below the fixture threshold and replace them.
- Nothing here generates final art — that is `images-generation` (LOW-RES now,
  HD at Build).