# Creative Image Art Direction

> Trendy adapter of memo `creative/creative-image-art-direction` (PRD §10.1). Art-direct the image prompts for each concept: composition, color, lighting, and mood boards consistent with the selected brand variant's DESIGN.md.

- Skill: `guillaumemeyer/creative-image-art-direction` (Agent Skill)
- Install (CLI): `npx skillmds@latest add guillaumemeyer/creative-image-art-direction`
- Raw SKILL.md: https://api.skillmd.com/api/skills/guillaumemeyer/creative-image-art-direction/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Product & Planning
- Author: guillaumemeyer (https://skillmd.com/u/guillaumemeyer)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/guillaumemeyer/creative-image-art-direction

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# Creative Image Art Direction

## Source
Memo: `creative/creative-image-art-direction` — **Adapted** (Trendy-native).

## Role
Translate each concept into a concrete image-generation prompt set, consistent
with the brand variant's DESIGN.md (palette, tone, logo treatment).

## Trendy adaptation
- Read the selected/unselected brand variants from `stores.branding.variants`;
  each variant's DESIGN.md defines the palette and principles the prompts must
  obey.
- Produce one hero prompt per concept plus 1–2 angle variants; keep the motif
  composition safe for the printable area (see
  `creative-image-tech-specs`).
- Prompts are persisted with the concept record so `images-generation` and the
  Build-stage re-generation are deterministic (same seed → same art direction).
- Image generation runs via the xAI image API when `XAI_API_KEY` is set;
  otherwise `packages/strategy` falls back to its fixture URL scheme — the
  art direction must still be recorded so the real generation path is
  reproducible once a key is configured.